Mumbai: Britannia Bread has launched its latest consumer campaign ‘Har Slice Par Prize’, promising exciting rewards for bread lovers across the country.
Aimed at making breakfast more interactive and rewarding, the campaign invites consumers to scan a QR code printed on select Britannia Bread packs and enter basic details along with the Lot number for a chance to win big.
From Paytm cashback, vouchers from Swiggy and Chaayos, to experiential rewards like breakfast for two at a 5-star hotel or even a foreign holiday, the prize pool is designed to add an extra layer of joy to every slice.
The campaign is live across five popular Britannia Bread variants: Brown, Whole Wheat, Multigrain, Atta, and Milk—covering a wide spectrum of consumer preferences. Importantly, the process is entirely digital, with 500 winners announced every day via SMS, making participation smooth, fast, and paper-free.
With the ‘Har Slice Par Prize’ campaign, Britannia Bread hopes to bring a touch of fun to breakfast tables across the country—one slice at a time.
How to Participate:
- Scan the QR code on your Britannia Bread pack
- Enter your details and Lot number
- Stand a chance to win exciting daily prizes*
This innovative campaign demonstrates Britannia’s forward-thinking approach by integrating technology into packaging, enabling mass-scale consumer engagement with ease.
