Bangalore: Britannia Good Day, the ‘smile’ cookie is geared to make sure that the ‘Smile More for a Good Day’ caravan which kick-started last year, on-boards more people as it continues on its journey. Staying true to the brand’s purpose of spreading optimism and cheer, Britannia Good Day has christened 2018 as the Year of Smiles. The brand is all set to ensure that the year is packed with initiatives for consumers that will bring alive everyday Smile More moments.
While most of us acknowledge that nothing is more important than our family, changing times and a hectic pace of life could impact time spent with family. Though weekends are ‘catch up’ time with immediate family, there is an increasing disconnect between extended families with whom lovely childhood memories are shared. The campaign is aimed to bring together near and dear ones, be it family or friends, to take time out for a holiday, and relive old memories and moments and come back rejuvenated and with many smiles.
The Great International Family Holiday rolled out in early January is the first ambitious campaign under the aegis of The Britannia Good Day ‘Year of Smiles’. The initiative promises to sponsor 60 families/groups of friends, for an all-expenses paid holiday to international destinations. All that one needs to do is grab a packet of Good Day, SMS the lot no. mentioned behind the pack to 725918888 and stand a chance to be one of the lucky winners to take his/her family.
Ali Harris Shere, VP, Marketing, Britannia, said, “Good Day embodies Smiles and we are delighted to embark on the Year of Smiles with the exciting Great International Family Holiday campaign aimed at bringing smiles amongst families and friends. Balancing hectic schedules and making time for our family is an everyday struggle, with family usually taking a back seat. This gave brand Good Day an opportunity to revive that bond – a vacation with your loved ones, to relive those splendid old memories, make new ones, and bring on some more ‘Smiles’.”