Mumbai: Brooke Bond 3 Roses, one of India’s most loved tea brands, recently launched a music video as an ode to S P Balasubrahmanyam (a.k.a. S.P.B), a gem India and the world recently lost. Four remarkable artists across generations – Haricharan Seshadri, Uttara Unnikrishnan, Srinivas, and Anirudh Ravichander came together through a music video to celebrate S.P.B.’s music that transcends through a lineage of music lovers. 3 Roses conceptualized and created the music video in collaboration with Sony Music and Mindshare. The video has been released on December 15th which marks the 54th anniversary of the start of S.P.B’s 40000+ song career as a playback singer.
The ode, in the form of a melodious song, weaves a storyline that runs over different periods of time, representative of how S.P.B.’s work over 50 years has knitted different age groups together. The artists known for their remarkable work in the South Indian music industry have lent their voices to acclaim the legend who has sung more than 40,000 tracks and won six National Film Awards for Best Male Playback Singer for his work in four different languages – Telugu, Tamil, Kannada, and Hindi. The music video has been directed by Krishna Marimuthu, the acclaimed director in South India.
Shiva Krishnamurthy, Vice President, Tea & Foods (HUL) said, “As South India’s leading tea brand, Brooke Bond 3 Roses is proud to present a musical tribute to the legendary singer, S.P. Balasubrahmanyam. This heartfelt tribute is a token of our love and admiration for S.P.B. People across generations have bonded over his songs, much like the way they have over tasty cups of Brooke Bond 3 Roses. We hope this video helps people celebrate his memory.”
Ajay Mehta, Sr. Vice President, Mindshare Content+, said, “As one of the most loved brands in India, especially in Tamil Nadu, 3 Roses put the spotlight on the power of music through the video, just like 3 Roses tea, that binds people together. In collaboration with Sony Music, we brought on board diverse artists across generations who helped bring alive S. P. Balasubrahmanyam’s work that has always spread positivity and the message of inclusiveness in society. This is in fond memory of the late S.P. Balasubrahamanyam, which strives to celebrate his legacy in music and will stay with us till eternity.”
S.P. Balasubrahamanyam is known to sing iconic songs from Hindi films like Maine Pyar Kiya, Hum Aapke Hain Kaun, Ek Duuje Ke Liye, and Tamil films like Roja, Annamalai, Cooliekkaran, Duet, and Keladi Kanmani. The video is being showcased digitally via YouTube, Facebook, Instagram, and several OTT platforms in Tamil Nadu.
Link to the video: