Top Advertisers
In the Week 42 of Broadcast Audience Research Council (BARC) India data, the top six positions in the chart remained same compared to last week. Hindustan Unilever Ltd. continued its lead with rise in ad volumes from 4949.32 (‘000) secs to 5289.04 (‘000) secs followed by Reckitt Benckiser Group at 2nd spot with drop in ad volumes from 4621.95 (‘000 secs) to 4500.39 (‘000 secs) and Coca Cola India Ltd. at 3rd spot with rise in ad volumes from 1502.65 (‘000 secs) to 1590.29 (‘000 secs). Godrej Group retained its 4th spot with drop in ad volumes from 1383.27 (‘000 secs) to 1292.94 (‘000 secs) followed by Procter and Gamble at 5th spot with drop in ad volumes from 1166.9 (‘000 secs) to 922.14 (‘000 secs) and Cadburys India Ltd. at 6th spot with drop in ad volumes from 1032.5 (‘000 secs) to 834.97 (‘000 secs). Reliance Industries Ltd (G) moved one spot up and claimed the 7th position with rise in ad volumes from 496.72 (‘000 secs) to 549.52 (‘000 secs). Tata (G) slipped one spot down and stood at 8th spot with drop in ad volumes from 581.24 (‘000 secs) to 537.32 (‘000 secs). Pepsi Foods (G) retained its 9th spot with rise in ad volumes from 456.43 (‘000 secs) to 478.32 (‘000 secs). Marico Ltd. entered the chart with ad volumes of 413.64 (‘000 secs) and claimed the 10th spot.
Top Brands
In the top brands category, Coca Cola took a leap from 3rd spot to top spot with drop in ad volumes from 563.99 (‘000 secs) to 517.38 (‘000 secs) followed by Dettol Antiseptic Liquid from 4th spot to 2nd spot with drop in ad volumes from 502.5 (‘000 secs) to 499.0 (‘000 secs). Harpic Power Plus 10X Max Clean slipped two spots down and stood at 3rd position with drop in ad volumes from 596.08 (‘000 secs) to 485.22 (‘000 secs) followed by Lizol all in 1 at 4th position with drop in ad volumes from 587.81 (‘000 secs) to 478.95 (‘000 secs). Harpic Bathroom Cleaner retained its 5th spot with rise in ad volumes from 461.61 (‘000 secs) to 462.07 (‘000 secs). Phonepe entered the chart with ad volumes of 387.53 (‘000 secs) and claimed the 6th spot followed by Maaza with 307.06 (‘000 secs) at 7th spot. Lalithaa Jewellery dropped from 6th spot to 8th spot with drop in ad volumes from 287.67 (‘000 secs) to 281.62 (‘000 secs). Colgate Dental Cream entered the chart with ad volumes of 245.66 (‘000 secs) and claimed the 9th spot. Vanish Oxi Action slipped one spot down and stood at 10th spot with 245.55 (‘000 secs).
