Mumbai: Colgate-Palmolive (India) Limited, the market leader in Oral Care in the country, introduced its new brand expression ‘Smile Karo Aur Shuru Ho Jaao’(Smile, and Get Started), in line with its brand purpose of ‘Everyone Deserves a Future To Smile About.’ The Smile Karo Aur Shuru Ho Jaao campaign will be introduced through two new TVCs that will break on TV tonight during IPL.
Commenting on the new campaign, Issam Bachaalani, Managing Director, Colgate-Palmolive (India) Limited said, “At Colgate, we believe that everyone deserves a future to smile about. A smile is symbolic of hope, courage, confidence, and optimism – and those are exactly the sentiments we want to inspire among our consumers by encouraging them to Smile Karo Aur Shuru Ho Jaao. Wear your healthy and confident smile and face the world with optimism, and be assured that your smile is protected and cared for by Colgate, always.”
Created by Redfuse Communications and produced by Equinox Films, the two TVCs are meant to encourage people to get started with a smile. Sanjay Sipahimalani, Creative Director, RedFuse Communication, said “Smile Karo Aur Shuru Ho Jaao is a simple yet powerful message. In a world full of changes and opportunities, we believe an optimistic outlook can go a long way in fulfilling your aspirations…and we hope to inspire this optimism, everyday in everyone by reminding them to Smile Karo Aur Shuru Ho Jaao.”