MUMBAI: Cult which is a brand from fitness company Curefit has launched Cult Smart Weighing Scales- Cult Smart Scale and Cult Smart Scale Pro. This is a weighing scale that measures over 50+ parameters.
Cult plans to emphasise the importance of everyday progress through these weighing scales which track health metrics seamlessly through the Cult Connect App. These scales go beyond the simple parameters of weight tracking by offering detailed understanding of body composition, including parameters like body fat percentage, muscle mass, hydration levels, obesity level and more. The data the company explains will help consumers gain access to visualisation and personalised insights of their daily health progress.
Both variants of the Cult Smart Weighing Scales offer features that look to support users on their wellness journey.
1. Cult Smart Scale Pro
The Cult Smart Scale Pro is equipped with eight electrodes and offers a 50+ advanced body metric weighing scale. The scale comes with dual-frequency technology and type-C charging feature. It’s recognised for its US FDA approval and precision tracking. The features include:
· Auto-identify user with multiuser mode up to 10 users
· Bluetooth and WiFi connectivity
· 8 electrode full body measurement
· Dual frequency body fat scale
· Price: Rs. 3999
2. Cult Smart Scale
The Cult Smart Scale the company explains comes with US FDA approval and measures 20+ body parameters, including body fat, muscle mass and hydration level. The scale uses a sensor and a medical grade processor to provide full body parameters. The features include:
· Multi-user mode up to 10 users
· Bluetooth 4.0 connectivity for data tracking on the Cult Connect App
· ITO coating, with 5mm tempered glass protection and an aluminum build
· Price: Rs. 1399
The Cult Smart Weighing Scales will be available for purchase on Cult’s retail channels, including Amazon and Flipkart.
Abhilash Panda, Business Head of Hardlines, and fitness products at Cult, said, “With this product line, we aim to support those who find it challenging to stay motivated in their daily fitness journey. These scales are designed to help people recognise that while goals are achieved over time, progress can be celebrated every day. With advanced metrics and FDA-certified accuracy, our users will gain reliable and meaningful insights, making fitness an attainable and sustainable part of their lives.”
