Dentsu, in collaboration with Amdocs, launched Amdocs’ first campaign in India, ‘Live Amazing. Do Amazing.’ Created by Dentsu Creative India and iProspect, it highlights Amdoc’s unique work culture and growth opportunities.
Dentsu Creative India produced a music film starring Raja Kumari, a Grammy-nominated rapper, highlighting Amdocs’ opportunities and culture. The film also honors William Shakespeare, Aryabhata, and Leonardo Da Vinci for their achievements, recognizing the creative ethos shared with Amdocs staff.
Speaking on the campaign, Gil Rosen, Chief Marketing Officer, Amdocs said, “As technology advances rapidly, so do the expectations of our workforce. Amdocs leads the way by offering more than just jobs; it provides platforms for employees to drive change and shape their futures, making an impact on the world with today’s most cutting-edge technologies. Through this innovative employer brand campaign, kicked off with the Raja Kumari video, we aim to showcase the dynamic work culture of Amdocs and celebrate our people.”
Amit Murthy, Vice President, Dentsu Creative India added, “In our business, briefs like this come once in a lifetime, allowing the agency to think creatively and uniquely. It is a great collaboration between two major companies in the world transcending borders. The high level of trust and independence we received was genuinely unparalleled, and I feel it is reflected in the ideas and work we have produced.”
Siddharth S, Group Executive Creative Director, Dentsu Creative India commented, “The ask from the client was to make a music video that invites potential talent to join Amdocs. A company that gives its employees a conducive environment to grow and pursue their interests too. From the outset, we knew it could not be just a typical recruitment ad or just another song and dance piece. We also knew that Amdocs wanted to pitch themselves as creators and not just a solution provider. And this led us to 3 amazing creators from the past – William Shakespeare, Aryabhata and Leonardo Da Vinci. Put the super-talented Raja Kumari in the mix, and you have an idea that resonates with the amazing talent from the world of technology. Because it takes amazing to know amazing.”
iProspect shapes the campaign with a unique media strategy, engaging audiences via OOH, social media with influencers, and hyperlocal solutions. By integrating digital and offline channels, the campaign maximizes reach, sparking conversations about Amdocs.
Jay Mehta, Associate Vice President, iProspect India said, “To bring this theme to life, our strategy was based on three key pillars: captivating, engaging, and innovative. We crafted a media architecture intended to seize the audience’s attention through visually striking and immersive experiential platforms. Our aim was to create a holistic brand experience that reaches audiences across multiple touchpoints, igniting engagement and nurturing connections with the brand’s consumers.”
Link to the film:
Credits:
Amdocs
- Gil Rosen: Chief Marketing Officer , Amdocs.
- Hillel Geiger: Head Corporate Marketing, Amdocs
- Ida Markovits: Creatives, Marketing, Amdocs
- Emmanuelle Raz :Video Strategy and Storyteller, Amdocs
Dentsu Creative India
- Amit Wadhwa: CEO, Dentsu Creative India
- Surjo Dutt: CCO (West & South), Dentsu Creative India
- Indrajeet Mookherjee: President, Dentsu Creative India
- Chinmay Karandikar: Director, Brand Strategy
- Amit Murthy: Vice President
- Sr. Account Director: Nayanika Prasad
- Account Manager: Tanya Adlakha
- Group Executive Creative Directors: Siddharth Shervegar & Mark Flory
- Senior Creative Director: Rathindra Das Gupta
- Copywriter: Neil Joshi
- Group Creative Director (Art) – Vimalkirti Deshmukh
- Creative Director (Art) – Shamal Shaji
- Creative Supervisor (Art): Nidheesh Moorkkampatt
iProspect India
- Anita Kotwani: Chief Executive Officer – Media, South Asia, dentsu
- Vinod Thadani : Chief Growth Officer, Media, dentsu India & CEO iProspect India
- Kaushik Chakraborty : Executive Vice President, iProspect India
- Jay Mehta : Associate Vice President
- Caesar Creado: Group Head- Digital
- Shakira Sayed : Associate Business Director-OOH
- Grishma Nair : Manager-Content
- Ammar Nasikwala : Senior Director-Digital
Production
- Production Company: BANG BANG – India’s International Production Company
- Director: Gil Green
- DOP: Angel Barroetta
- Produced by: Roopak Saluja & Kareena Dalal
- Associate Producer: Pooja Mishra & Tanvi Sanghvi
- Line Producer: Chetan Kale
- Production Manager: Harsh Seth, Deepu Rai & Janak Vyas
- DA: Rinish Ravindra
- 1st Assistant Director: Kapil Sharma
- 2nd Assistant Director: Stuti Khanna
- Production Designer: Nimish Kotwal
- Choreographer: Piyush Bhagat, Shazia
Raja Kumari Entourage
- Exceed Talent Management – Firoz Engineer
- Across Artists – Ayush Arora and Nishant Gadhok
- Wardrobe Stylist – Meera Godbole
- Make-up Artist – Taskeen Chunawala
- Hair Stylist – Reeta Shukla
