Friday, June 20, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Dentsu One’s new campaign for Honda Activa celebrates the ‘Power of 6’ with India

by MN4U Bureau
March 5, 2020
in Featured, Campaigns
Reading Time: 2 mins read
A A
Dentsu One’s new campaign for Honda Activa celebrates the ‘Power of 6’ with India
Share Share ShareShare

Honda Motorcycle & Scooter India (HMSI) has launched a 360-degree marketing campaign to celebrate India’s first choice of mobility on two wheels – All-New Activa 6G BS-VI, now in its 6th generation. Conceptualized and executed by Dentsu One, the creative agency from the house of Dentsu Aegis Network (DAN) India, the campaign salutes this ‘Power of 6’ with a celebratory kick-off to commemorate the beginning of 2020.

In its 19 years of journey, Activa has ‘scooters’ India like never before. It has also raised the bar with its many new innovations, technology, and advanced features. Taking a cue from this, the latest 6th generation avatar – Activa 6G BS-VI – has decided to change the game of mobility – unleashing it with a  #AQuietRevolution.

The campaign aims to further strengthen the leadership position of Activa using the common thread of 6. The cricket-loving India – 6 signifies the best possible result and holds the power to change the game. When it comes to two-wheelers, Activa is India’s most loved too. The campaign synergizes the 6 key benefits of the 6th generation Activa 6G with the 6 sixers of cricket. -thereby, ensuring total recall to the Activa 6G – ‘6 Changes the Game’.

Yadvinder Singh Guleria
Yadvinder Singh Guleria

Speaking on the campaign, Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India said, “Ever since its inception, Activa has changed the way India rides. Our advanced technologies like eSP, many first-in-segment features including ACG starter motor and PGM-FI technology provide a perfect mix of power to the legend. A significant increase in mileage along with Honda’s 6-year warranty package (3 years standard + 3 years optional extended warranty) ensure added value for our customers. Like cricket, Activa too has a loyal fan following of more than 23 million Indians. Combining the two-classic nation’s favorites; Cricket and Activa, the campaign symbolizes the spirit of common love and joy across the masses.”

ADVERTISEMENT
Titus Upputuru
Titus Upputuru

Titus Upputuru, National Creative Director, Dentsu One commented, “Sometimes, the story lies in the branding itself. Activa was coming with its 6th generation and it was called 6G. We thought this time Activa is hitting a 6. Cricket is known for its commentary, so we used the narration to sound like real commentary from a cricket match. We executed a simple visual hook of a 6 to aid high recall. Casting Billy Bowden as a surprise element was the icing on the cake as he is known for his signature 6 signal.”

Abhinav Kaushik
Abhinav Kaushik

“Activa has not only been changing the category dynamics with its every new generation since its first launch in 2001 but is also building a strong and inseparable emotional bond with India. With the launch of new Activa 6G, equipped with segment-first features, Activa has once again upped the benchmark. India loves cricket as much as they love Activa 6G and this forms the basis of our product story that seamlessly connects 6th generation Activa to the game of cricket,” added Abhinav Kaushik, Executive Vice President, Account Management, Dentsu One.

Tags: #AQuietRevolutionAbhinav Kaushik Dentsu OneActiva 6GTitus Upputuru Dentsu OneYadvinder Singh Guleria Honda

RECENT POSTS

Bandstand Collective and DSP Mutual Fund collaborate to celebrate financial wisdom champions in 'Salute'
Campaigns

Bandstand Collective and DSP Mutual Fund collaborate to celebrate financial wisdom champions in ‘Salute’

June 20, 2025
0

Mumbai: Continuing their long-standing creative partnership, Bandstand Collective and DSP Mutual Fund have launched a poignant branded short film titled...

Read more
Asian Paints launches Apcolite All Protek with Breakthrough ‘Lotus Effect Technology’, starring Virat Kohli in new campaign
Campaigns

Asian Paints launches Apcolite All Protek with Breakthrough ‘Lotus Effect Technology’, starring Virat Kohli in new campaign

June 20, 2025
0

Mumbai: Asian Paints has unveiled a revolutionary innovation in interior finishes — Apcolite All Protek, powered by Lotus Effect Technology....

Read more
Marico unveils new digital campaign for Kaya: ‘Science That Sets You Free’
Campaigns

Marico unveils new digital campaign for Kaya: ‘Science That Sets You Free’

June 20, 2025
0

MUMBAI: FMCG company Marico has launched its latest brand campaign for Kaya products, a skincare brand with 22 years of...

Read more
Royal Stag Barrel Select Shorts launches ‘For the Select Ones’ campaign featuring Rajkummar Rao and Patralekha
Campaigns

Royal Stag Barrel Select Shorts launches ‘For the Select Ones’ campaign featuring Rajkummar Rao and Patralekha

June 19, 2025
0

Mumbai: Royal Stag Barrel Select Shorts, India's leading short film platform known for its commitment to cinematic storytelling, has unveiled...

Read more
Manju Warrier partners with GRB Ghee for Kerala-Centric Campaign
Campaigns

Manju Warrier partners with GRB Ghee for Kerala-Centric Campaign

June 16, 2025
0

Kochi: GRB Ghee has launched a new integrated brand campaign featuring Malayalam cinema icon Manju Warrier. More than a celebrity...

Read more
NBBL launches Pan-India campaign for Bharat Connect, highlighting trust and ubiquity in digital bill payments
Campaigns

NBBL launches Pan-India campaign for Bharat Connect, highlighting trust and ubiquity in digital bill payments

June 14, 2025
0

Mumbai: NPCI Bharat BillPay Ltd. (NBBL), a wholly owned subsidiary of the National Payments Corporation of India (NPCI), has unveiled...

Read more

LATEST NEWS

Havas Media extends Global Partnership with Wolverine Worldwide

Havas Media extends Global Partnership with Wolverine Worldwide

June 20, 2025
FCB Kinnect launches ‘Cannes You Be a Juror?’ to replicate the Cannes Lions Judging Experience In-House

FCB Kinnect launches ‘Cannes You Be a Juror?’ to replicate the Cannes Lions Judging Experience In-House

June 20, 2025

ANALYSIS

Streaming Notches a Record 44.8% of Total TV Usage in May: Nielsen’s monthly report of The Gauge
Analysis

Streaming notches a record 44.8% of total TV usage in May: Nielsen’s monthly report of The Gauge

June 18, 2025
0

Mumbai: Streaming in US market has reached a historic milestone in May as its share of total television usage outpaced...

PEOPLE

Shubhranshu Singh named to Forbes ‘World’s Most Influential CMOs’ List for 2025
People

Shubhranshu Singh named to Forbes ‘World’s Most Influential CMOs’ List for 2025

June 20, 2025
0

Mumbai: Shubhranshu Singh, Chief Marketing Officer of Tata Motors Commercial Vehicles, has been named to the Forbes World’s Most Influential...

MARKETING

Symphonies Life rebrands with VOLUME, making sleep a ritual
Marketing

Symphonies Life rebrands with VOLUME, making sleep a ritual

June 20, 2025
0

New Delhi: Symphonies Life, a mattress and sleep solutions brand, has announced a strategic brand overhaul in collaboration with creative...

Subscribe to Newsletters

ADVERTISING

FCB Kinnect launches ‘Cannes You Be a Juror?’ to replicate the Cannes Lions Judging Experience In-House
Advertising

FCB Kinnect launches ‘Cannes You Be a Juror?’ to replicate the Cannes Lions Judging Experience In-House

June 20, 2025
0

Mumbai: In a bold, industry-first move, FCB Kinnect has introduced ‘Cannes You Be a Juror?’, a unique internal initiative that...

PRINT

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement
Print

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement

June 4, 2025
0

Mumbai: In a powerful collaboration that underscores Thane’s rising prominence as a business hub, leading Marathi daily Thane Vaibhav and...

AUTHOR'S CORNER

Beyond the Big Brands: The Rise of Indian Players in the INR 50,000 Crore Athleisure Market
Authors Corner

Beyond the Big Brands: The Rise of Indian Players in the INR 50,000 Crore Athleisure Market

June 20, 2025
0

India's athleisure market is booming. According to the Retailers Association of India (RAI), it is growing at an annual rate...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Digiace collaborates with YMT Ads for India launch in ≈ 4 billion USD programmatic market

Digiace collaborates with YMT Ads for India launch in ≈ 4 billion USD programmatic market

June 20, 2025
Havas Media extends Global Partnership with Wolverine Worldwide

Havas Media extends Global Partnership with Wolverine Worldwide

June 20, 2025
FCB Kinnect launches ‘Cannes You Be a Juror?’ to replicate the Cannes Lions Judging Experience In-House

FCB Kinnect launches ‘Cannes You Be a Juror?’ to replicate the Cannes Lions Judging Experience In-House

June 20, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.