• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Wednesday, April 21, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Diageo India Reinvents Antiquity Blue Whisky For The Evolving Millennials

by Editorial
September 14, 2017
in Brand Stories, Featured
2 min read
Diageo India Reinvents Antiquity Blue Whisky

Share Share ShareShare

New Delhi: Diageo India, the country’s leading beverage alcohol company is relaunching its premium brand Antiquity Blue Whisky with an exquisite, timeless and striking new packaging.

The new pack has a first in class SOFT TOUCH FINISH added for a velvety feel cocooning the ICONIC BLUE BOTTLE inspired by the timeless traditions of Venetian glass-making. The new Antiquity Blue logo has a golden heart to glorify the TIMELESS HEART. A new brand asset has been created as a symbol of timelessness, THE DOUBLE HEADED HERON which has one head looking towards the past and the other to the future. The overall new look with added provenance, stands for timelessness, authenticity and age-old traditions.

At the heart of Antiquity Blue whisky lies an extraordinary story of true and timeless whisky-making traditions. In 1824, Scotsman by the name of Robert Stein pioneered the art of grain whisky at Cameronbridge Distillery. Today, Antiquity Blue whisky is blended with grain Scotch whisky from the very same distillery which uses the same timeless and true process of grain whisky distillation. The scotch malt is distilled in authentic copper pot stills, aged in American oak casks that grants the whisky a richer texture and robust flavour, it is further blended with the finest Indian grain spirit to give the blend a rich, inviting colour- inspired by the hue of antique gold.

The Antiquity Blue whisky is crafted by of one of Diageo’s leading master blenders, Craig Wallace, who keeps alive the traditions handed down by masters before him and will ensure it is handed down to the next generation of Master Blenders.

Subroto Geed
Subroto Geed

“Antiquity Blue stands for the timeless art of whisky making and the new pack showcases that beautifully. This brand renovation transitions the brand into a more contemporary and modernized territory that speaks to true whisky connoisseurs. We are very happy to see that the consumers are already appreciating this finer experience”, says Subroto Geed, Senior VP-Marketing at Diageo India.

Antiquity Blue is one of India’s most premium whisky brands and is appreciated by its loyal consumers and seasoned whisky connoisseurs. In its new renovated avatar it promises to appeal to the evolving preferences of the millennials. The whisky is available in outlets across Delhi and is priced at Rs.900 for a 750 ml bottle.

 

Tags: Blue WhiskyDiageoDiageo IndiaDiageo India Reinvents Antiquity Blue WhiskyReinvents Antiquity

Related Posts

BBC World Service unveils true crime podcast 'The Lazarus Heist'
Featured

BBC World Service unveils true crime podcast ‘The Lazarus Heist’

by Editorial
April 20, 2021
0

The BBC World Service is excited to announce its major new original podcast, The Lazarus Heist. It tells the true story...

Read more
Ogilvy India-South Creates the 'Boys are Back' campaign for Hercules
Brand Stories

Ogilvy India-South Creates the ‘Boys are Back’ campaign for Hercules

by Editorial
April 20, 2021
0

Bangalore: Ogilvy India-South launched a campaign for Hercules today.  ‘Boys are Back’ is the new campaign created for Hercules bicycles. This...

Read more
Please login to join discussion
Zivame, as a brand, has always endeavoured to break the societal taboos, Khatija Lokhandwala, Head- Marketing

Zivame, as a brand, has always endeavoured to break the societal taboos, Khatija Lokhandwala, Head- Marketing

April 19, 2021
BARC Week14: STAR Plus claims the first spot among paid platform category with 2587.99 AMA

BARC Week 14: Lizol bags the first spot among top brand with 22833 weekly insertions

April 17, 2021
The Hindu Group appoints Krishna Prasad as Group Editorial Officer

The Hindu Group appoints Krishna Prasad as Group Editorial Officer

April 17, 2021
Madison Media promotes Vishal Chinchankar to CEO Madison Digital and Madison Media Ultra

Madison Media promotes Vishal Chinchankar to CEO Madison Digital and Madison Media Ultra

April 16, 2021
Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal - Mitron TV

Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal – Mitron TV

April 16, 2021
Rahul Dravid CRED Ad broke the internet and shocked everyone

Rahul Dravid CRED Ad broke the internet and shocked everyone

April 16, 2021

Subscribe to Newsletters

Trending

Dainik Bhaskar Group
Featured

Divya Bhaskar – Surat Anniversary Masthead studded with 3000 real diamonds – A Fitting Tribute to the Diamond City of India

by Editorial
April 20, 2021
0

Mumbai: Dainik Bhaskar Group has been at the forefront of innovation in the print industry during the challenging Fiscal Year...

McDonald’s launches TVC campaign with Rashmika Mandanna that will be aired in Karnataka, Tamil Nadu, Andhra and Telangana

McDonald’s launches TVC campaign with Rashmika Mandanna that will be aired in Karnataka, Tamil Nadu, Andhra and Telangana

April 20, 2021
MyGlamm appoints Bhavesh Singhal as its Chief Growth Officer

MyGlamm appoints Bhavesh Singhal as its Chief Growth Officer

April 19, 2021
OMD India wins marketing and media mandate for AU Bank

OMD India wins marketing and media mandate for AU Bank

April 19, 2021
Anker Innovation ropes in Washington Sundar as its Brand

Anker Innovation ropes in Washington Sundar as its Brand Ambassador

April 19, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In