Mumbai: The TAM AdEx-Television & Digital Advertising Report for period Jan-Jun’20*, the main focus of the fifth report highlights 3 categories that are Television Advertising, Digital Advertising and TV and Digital – A Comparison. Here we focus on the: Digital Advertising and TV and Digital – A Comparison
Advertising on Digital Medium
The resurgence in June 2020, the quantum of Advertisers & Brands in June 2020, surpasses avg. count of Jan-Mar’20.
Ad Insertions on Digital: Mar-Jun’20 vs. Mar-Jun’19
Drop-in ad Insertions on Digital narrowing in Jun’20 compared to Jun’19, for Mar-May’20 it witnessed on an avg. 48% ad insertion drop compared to Mar-May’19.
Monthly trend: Ad insertion/per day during Jan-Jun’20
A resurgence in ad insertions/day observed during Jun’20 on Digital medium post facing a drop in Apr-May’20.
Count of Categories-Advertisers-Brands during Apr-Jun’20
Jun’20 surpasses the count of Advertisers and Brands compared to Avg. count of Jan-Mar’20. The tally of categories in Jun’20 and Avg. of Jan-Mar’20 were almost similar.
TV and Digital: A comparison
Monthly trend: Ad insertion and Ad Volume per day: Jan-Jun’20.
Ad Volumes/Day on TV started growing from May’20 post facing a drop in the previous 3 months. A resurgence in ad insertions/Day observed during Jun’20 on Digital Medium post facing a drop in Apr-May ’20.
Top 10 Common Categories on TV & Digital in Apr-Jun ’20
More than 300+ categories common between TV and Digital.