‘Discovery School Super League’ targets to reach mammoth 25 lakh children tapping over12000 schools across 30 states& union territories with on-ground events
Mumbai: Discovery Communications India and BYJU’S – The Learning App, have joined hands to create history with the launch of India’s biggest ever integrated school quiz show – ‘Discovery School Super League’– which transverse across on-ground, digital and television media. Conceptualized at a never-before scale, ‘Discovery School Super League’, will reach out to 12000+ schools across 30 states& union territories hosting the initial on-ground round, targeting 25 lakh students in the age-group of 8 to 14 years.
Layered into 3 rounds – at School Level, City Level and State level, the quiz will culminate into a 6-episode TV quiz show which will premiere on Discovery Channel, Discovery HD World, Discovery Science & Discovery Kids starting Feb 2019.
A true PAN-India initiative, the final round will see representatives of 30 states battling it out on the largest quizzing platform.
The winners of the inaugural edition of Discovery School Super League Powered by BYJU’S will get a special prize of an all-expense paid trip to NASA.
“We are delighted to partner with BYJU’S and build a truly integrated 360-degree IP revolving around learning and fun or self-initiated learning. Our aim is to make ‘‘Discovery School Super League’ as the gold-standard in quiz contests across the country,” said, VikramTanna, VP, Head of Advertising Sales and Business Head of Regional Clusters, Discovery Communications India. “There is natural affinity between Discovery – a brand synonymous with satisfying the curiosity of inquisitive minds, and BYJU’S – The Learning App – that makes learning a fun activity. Together we will be able to engage with school students and create great value for the channel, the partners and the students alike.”
MrinalMohit, Chief Operating Officer, BYJU’S, said,“We are happy to announce the launch of ‘Discovery School Super League’. Both the teams have worked closely to create a quiz show which will encourage students to approach learning with a whole new perspective. Celebrating the importance of life-long learning, this quiz show aims at making learning fun, exciting and engaging.”
Mrinal further added, “With 20 million students learning from us today, the unprecedented scale of this nationwide project excites us even further.”