Mumbai: Holi is one of the major festivals in India that transcends across regions and is celebrated everywhere. Colors add so much joy to life, which makes Holi one of those festivals that brings people together and builds a sense of belongingness. This is the emotion that is explored by Easyday Club in its Holi festive campaign – ‘ApnepanKa Rang’. Easyday Club is the neighborhood food and grocery chain by Future Group. The brand strives to connect with its customers in the neighborhood at a personal level by understanding their needs and offering a deeper level of service. The campaign depicts Holi celebrations being performed by families and friends in every vicinity of various neighborhoods.
The campaign depicts how an Easyday Club delivery person goes through all the Holi celebrations to deliver food and grocery items ordered by a customer. Trying to avoid the splash of colors at every step, he finally gives in and enjoys the colors without hampering the customer’s order.
Speaking about the festive campaign Dhananjay Sengupta, CEO-Small Formats, Future Retail Ltd. says, “Easyday Club offers a different kind of shopping experience to our customers. Our unique membership program ensures that members get greater discounts, special offers and home delivery services like no other. As a neighborhood store, we cater to a small radius around the store. So, we closely-knit ourselves with the community around our stores and build a personal relationship with them. The campaign gives a glimpse of the kind of service we promise to deliver to all our members to make all their festive moments special.”
Log on to www.easyday.in to find a nearby Easyday Club and become a member with an annual fee of Rs. 999. Membership benefits include a minimum 10% discount on every purchase throughout the year at Easyday Club and up to 10% discount across other Future Group formats such as Big Bazaar, fbb, Central, Home Town, and Brand Factory. Members also get an exclusive offers and free home delivery, which varies from store to store.