New Delhi : In a major milestone, Pune-based TAB Capital Limited, award-winning & fastest-growing NBFC in the country, has roped in Riteish Deshmukh as its Brand Ambassador. TAB Capital Limited is synonymous with versatility in terms of financial products and technology driven lending solutions and also in terms of easier approachability. Riteish Deshmukh is the perfect face for the brand, given his reliability, approachability and widespread appeal, cutting across age-groups and segments.
Speaking of his association with TAB Capital, Riteish Deshmukh said, “It is a pleasure to be associated with the leading Digital Lending NBFC, TAB Capital, catering to the micro, small & medium entrepreneurs – especially, the underserved MSMEs.” Riteish further talked about looking forward to this new journey, after having played diverse roles in several artistic and commercial films for over a decade. “Enterprises today have several options in the market for raising business funds. However, TAB Capital Limited is unique by providing funds digitally and closing the process within just 2 days. With the increasing pace of digitalization in the country today, TAB Capital will be playing a key role in empowering the enterprises of today,” he continued. He further appreciated the company for adopting a friendlier and more effective approach towards customers, thereby quashing their anxieties about approaching any financial institution at the very outset.
Riteish is known to be one of the most punctual stars in the film fraternity today and TAB Capital prides itself in disbursing loans within 2 working days via its cutting-edge digital application process. Elaborating on their selection of brand ambassador, CA Abhay Bhutada, Founder & Managing Director at TAB Capital Limited said, “Riteish Deshmukh is ideal to be the brand ambassador of the organization since he embodies the same spirit of learning, growth and accessibility that TAB Capital stands for. Furthermore, Riteish is hugely liked and revered by people across demographics and geographies. Besides, also taking into account his growing following on social networks, we believe him to be the right fit for TAB Capital’s Brand Ambassador.”
Seemingly different, Riteish and TAB Capital has a lot in common. While Riteish highlighted the perpetual need amongst actors to continuously reinvent them, TAB Capital Limited is also driven by the pursuit of continual betterment of services. Just like Riteish was inspired to go beyond his conventional job of an actor and ventured into production, singing and more, TAB Capital disrupts the status-quo and provides a bouquet of financial services meant to best service the needs of present day users.
Having found the perfect fit for the brand ambassadors, TAB Capital will be working with the Bollywood star on various offline and online marketing materials & collaterals.