Building a house? Renovating? Often, windows and doors come at the bottom of the priority list for most people. For after all, it’s only a window. Challenging that statement, Fenesta has unveiled a campaign advocating good quality choices over mediocrity.
https://youtu.be/fvlyZ8DK8sk?si=7NuD6IPRpuPrVqo3
The brand film has a couple choosing windows and doors for their home with their architect. While the woman expresses her preference for Fenesta, her husband dismisses it saying it’s just a window. The architect then goes on to humorously list the ‘complimentary features’ that come with an ordinary window – like dust, rainwater, pollution, noise and insects. These ‘features’ aren’t available with Fenesta windows, says the expert – adding that the brand only offers lifelong customer service.
Sushmita Nag, Marketing Head, Fenesta, said, “Our journey at Fenesta has consistently been fuelled by a commitment to delivering the industry’s best quality and performance. In today’s world, it’s not enough to merely seek the best; it’s equally imperative to prioritise sustainability. Further, most of the customers do not fully grasp the significance of lifelong service in the maintenance of windows and doors. Through the brand campaign #FineFinerFenesta, we have beautifully substituted the word ‘Finest’ with ‘Fenesta’ drawing parallels to its unmatched and benchmark setting offerings. The campaign also reinforces the notion that Fenesta does not compromise, ensuring the best pre and post-sales experiences. Fenesta embodies the art of making choices that assure lasting satisfaction.”
The campaign is currently being aired on television and digital platforms.
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