Bringing about a revolution in the whey protein industry, Hyderabad based startup – Fit AF, recently launched their first digital campaign #TumSeHoga. The communication showcases the real-life dilemmas faced by many when it comes to adhering to a fitness routine and attempts to inspire them into realising their true potential through grit and persistence.
Conceptualized and developed by the GOZOOP Group, the films sum up the pulse of every enthusiast making progress in their journey towards fitness.
Link to the films:
Aman Lalwani, Chief Executive Officer and Director, Fitride Labs Pvt Ltd shares, “FIT AF has strived to present an opportunity to people to expedite their fitness journey by making our high quality products a part of their daily fitness regime. We are excited to launch these digital commercials which motivate everyone to push their boundaries and accomplish their goals with an undying spirit and perseverance.”
“Fitness is challenging. It’s an everyday phenomenon. And, it makes for a compelling narrative. The Fit AF and Gozoop team deeply understands the nuances in this category and has created a repertoire that’s right up there with the best.” shared Samrat Bedi, CEO (India), GOZOOP Group.
Resonating with the target audience, the digital commercial is made in 6 languages – English, Hindi, Telugu, Kannada, Tamil and Malayalam and will run across social media and other digital media platforms.