• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Monday, June 27, 2022
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Exclusive

Focusing on less commercially popular sports like Kabaddi and Football is a key trend in sports marketing: Mark Titus, Nippon Paint

by Neethu Mohan
October 4, 2021
in Exclusive, Featured
3 min read
Focusing on less commercially popular sports like Kabaddi and Football is a key trend in sports marketing: Mark Titus, Nippon Paint
Share Share ShareShare

“We believe in sports marketing because it allows us to tap into consumers’ enthusiasm for the sport and reach captive audiences. To capitalize on these partnerships, we don’t limit our brand presence to visual branding alone. We further amplify these partnerships through campaigns across various platforms,” said Mark Titus, Director of Marketing, Nippon Paint (India) – Decorative division while speaking about the brand’s tie-ups with CSK, Chennaiyin FC, Indian Olympic Association, Bengaluru Bulls, and leveraging sports marketing.

“During previous seasons of IPL, we used to fly some lucky customers around the world to watch the matches. Another marketing activity we continue to conduct is the meet-and-greets with sports players from teams like CSK for stakeholders and channel partners. Though it will happen virtually this year, fan’s excitement will not be any less. Though the pandemic posed a lot of marketing challenges, we continue to engage with our customers digitally. Now, as markets have opened up, we can do a complete 360-degree campaign around our associations,” he added.

According to Titus, focusing on less commercially popular sports like Kabaddi and football is a key trend, and that is great because it goes a long way in promoting such sports and sportspersons amongst the public.

“In a bid to promote such sports, Nippon Paint has collaborated with Chennaiyin FC and Bengaluru Bulls. Another very positive trend I see is the rise of sportswomen as brand ambassadors, especially since 50% of the Olympic medals won for India were secured by sportswomen,” Titus said.

Speaking about his vision for Sports Marketing in India, Titus said, “Sports has a cult-like following unlike any other. It can engage with a wide range of people across diverse segments; in fact, it affects hundreds of millions of people worldwide. Sports marketing can be leveraged to reach a large fan base. Marketers can use it to promote their products, services and build brand image. As a sports marketer, you now have a wide range of options. Matches are watched by fans in the stadium (in the pre-Covid era), on television, and, increasingly, on-demand on their mobile phones. Each new format has increased the number of options available to advertisers. My vision for Sports marketing is to include promotion and sponsorships of less popular sports and invest in a manner that makes a real difference to the sport.”

“Sports marketing isn’t something that could achieve the desired outcome for all brands.,” observes Titus.

“One must assess the event and ensure that it is a good fit for the brand. If the brand has a specific regional focus, such partnerships (for example, IPL) can help to increase brand awareness in that market. Entering into a partnership is not enough; the brand must engage in additional activities to amplify the partnership to benefit the brand as a whole. A comprehensive 360-degree multi-platform campaign to engage all stakeholders in the partnership will help to increase brand salience and recall significantly,” said Titus.

Nippon Paint is currently focusing on the festive season and are excited as the IPL coincides with the festive season.

“As Nippon Paint is one of the leading decorative paint brands in the country, it’s a crucial painting season as more consumers paint their homes in preparation for the festive season. We want to make the most of this season through our festival campaigns. Parallelly, we are also running a 360-degree campaign for a newly launched product, Weatherbond PRO, to highlight the superiority of this exterior emulsion with up to 15 years of performance warranty. This revolutionary product provides superior water resistance and extreme durability to protect from extreme heat and rain,” concluded Titus.

Tags: Bengaluru BullsChennaiyin FCCSKIndian Olympic AssociationMark TitusNippon Paint IndiaSports Marketing

Related Posts

SGA Growth Advisors wins PR and Social Media Mandate for RENÉE Cosmetics
Advertising

SGA Growth Advisors wins PR and Social Media Mandate for RENÉE Cosmetics

by Editorial
June 27, 2022
0

SGA Growth Advisors (SGA), one of the leading advisory consultancy businesses has won the PR and social media mandate for...

Read more
Viacom18 Sports onboards Pushpendra Singh as Chief Product Officer
Featured

Viacom18 Sports onboards Pushpendra Singh as Chief Product Officer

by Editorial
June 27, 2022
0

Pushpendra Singh has been appointed as Chief Product Officer at Viacom18 Sports. Previously he Co-founded Fandawm, a short video production...

Read more
Suzhal – The Vortex, Exquisite and Inquisitive

Suzhal – The Vortex, Exquisite and Inquisitive

June 25, 2022
Cannes Lions Day 4: A Hat-Trick for Dentsu Creative with one more Grand Prix; With 19 more Lions India’s metal tally stands at 39

Cannes Lions Day 4: A Hat-Trick for Dentsu Creative with one more Grand Prix; With 19 more Lions India’s metal tally stands at 39

June 24, 2022
Cannes Lions honours AB InBev with Creative Marketer of the Year

Cannes Lions 2022: DDB Mudra, Enormous Brands, FCB India, Leo Burnett, VMLY&R among shortlists on Day 4

June 23, 2022
Cannes Lions Day 4: A Hat-Trick for Dentsu Creative with one more Grand Prix; With 19 more Lions India’s metal tally stands at 39

Cannes Lions Day 3: Dentsu Creative bags second Grand Prix; With 10 more Lions, India’s metal tally stands at 20

June 23, 2022
Cannes Lions 2022: DDB Mudra, Dentsu, Ogilvy, FCB India, VMLY&R, McCann India among shortlists on Day 2

Cannes Lions 2022: Ogilvy, FCB India, McCann, BBDO India, Mindshare, Dentsu, VMLY&R among shortlists on Day 3

June 22, 2022
Cannes Lions honours AB InBev with Creative Marketer of the Year

Cannes Lions Day 2: Dentsu Creative India shines with a Gold, India’s metal tally stands at 10

June 22, 2022

Subscribe to Newsletters

Trending

Suzhal – The Vortex, Exquisite and Inquisitive
Exclusive

Suzhal – The Vortex, Exquisite and Inquisitive

by Anup Chandrasekharan
June 25, 2022
0

I usually don't have the patience to binge-watch a series, but Suzhal: The Vortex, the new series from Amazon Prime,...

Maddys 2022: RK Swamy BBDO is Creative Agency of the Year; Wavemaker Chennai takes Media AoY title

Maddys 2022: RK Swamy BBDO is Creative Agency of the Year; Wavemaker takes Media AoY title

June 27, 2022
Zee cinema brings the WTPs of The Kashmir File’ and Attack: Part 1 on June 25 & 26

Zee cinema brings the WTPs of The Kashmir Files and Attack: Part 1 on June 25 & 26

June 23, 2022
Dangal TV to launch new fantasy show ‘Ishq ki dastan- Naagmani’

Dangal TV to launch new fantasy show ‘Ishq ki dastan- Naagmani’

May 31, 2022
Brands bring out their creative side on #SocialMediaDay 2020

Brands bring out their creative side on #SocialMediaDay 2020

July 1, 2020

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2022 JNews - Premium WordPress news & magazine theme by Jegtheme.