Jain Farm Fresh Food Limited, a subsidiary of Jain Irrigation Systems Limited has launched FRU2go, a 100% natural product in a completely new food category of Fruit Snack last October. FRU2go is 100% fruit and nothing else.
On Mothers Day, ANTS Digital, the digital agency of FRU2go, produced an online digital film on critical data point that, “3 out of 10 women in urban India are undernourished” – Source: National Family Health Survey (NFHS). A meaningful dialogue with kids forced them to think that they need to care for the health of the woman who cared for the health of the family.
This one minute film sensitises children and the society through them, about the worrisome health status of Indian women and aims to send a powerful message to especially children who are the change makers of tomorrow.
Sharing his thoughts on the film, the young Director of Jain Farm Fresh, Athang Jain said,“I am quite excited to see the response that we have received on the film on all our digital platforms. The insight that children need to care for women around, is simple but yet powerful.
We stand for natural products and follow international manufacturing standards. FRU2go is as good as a fruit and provides daily nutrition. On Mothers Day, we wanted kids to think about the health of the keeper of the family’s health, their mother. The film says it all. Our digital partners ANTS Digital understand the brand well and have used a simple yet effective way to bring out a serious issue of women being under nourished.”
Archana Arora, Founder and Director of Ants Digital Pvt. Ltd. says “As a mother of two kids, I know the challenges of taking care of my kids’ daily nutrition as well as mine in this fast paced time. This film urges kids as well as mothers to take care of their nutrition by consuming fruits. FRU2go is a great way of consuming fruits. We loved putting together the concept and storyline of this short film that we are promoting online.”
Nitesh Agarwal who heads the creative at ANTS Digital and has been instrumental in putting this film together says “We wanted to talk bring out the problem through kids as they are the major consumers of FRU2go. We wanted them to pass on the baton of nutrition to their mothers too. I loved working on the concept and we are delighted that the film is being appreciated from the industry honchos.”