Mumbai: Green Gold Animation, a creator of original animated entertainment, has announced the launch of its dedicated Free Ad-Supported Streaming Television (FAST) channel, Green Gold TV. The 24×7 channel will be available across major connected TV and streaming platforms including TCL, Airtel Xstream, RunnTV, YuppTV, and Cloud TV, with additional distribution partners set to join soon.
With this launch, Green Gold Animation becomes one of the first established Indian studios to foray into the rapidly expanding FAST ecosystem—an emerging format reshaping how audiences consume entertainment on connected TV. Green Gold TV will offer a diverse slate of full episodes and animated movies in Hindi, aimed at kids and family audiences nationwide. Viewers can access some of Green Gold’s most beloved titles such as Super Bheem, Mighty Raju, Chorr Police, Krishna Balram, Luv Kushh, Maha Ganesha, and Vikram Betal—all available free of cost and supported by advertisements.
Rajiv Chilaka, Founder & CEO of Green Gold Animation, said, “The television landscape is at the brink of a major transformation, with FAST channels redefining how audiences experience content. We are excited to be among the first Indian studios to embrace this change. With Green Gold TV, we are excited to bring our catalogue of original Indian stories directly into living rooms across the country, expanding our reach to millions of households, offering stories that families can enjoy together — free, seamless, and in a format built for the future.”
The FAST (Free Ad-Supported Streaming TV) segment has gained strong global momentum and is now rapidly growing in India, fueled by the adoption of connected TVs and rising demand for ad-supported streaming. Industry estimates suggest that connected TV households in India could exceed 150 million in the coming years, presenting a significant opportunity for both content creators and advertisers. Unlike subscription-driven OTT platforms, FAST channels provide a continuous, lean-back viewing experience similar to linear television, but delivered over the internet and supported by ads.
The launch of Green Gold TV marks an important milestone in Green Gold’s digital evolution, underscoring its commitment to extending reach through new formats and technologies. The channel will operate independently from YouTube, offering long-form episodes and curated movies to ensure an uninterrupted, high-quality viewing experience. Programming includes 22-minute episodic content and 60-minute feature-length films, curated for younger audiences and family co-viewing.
Launching this December, Green Gold TV will debut with six marquee titles, with plans to expand into new IPs and original programming over time. The channel also unlocks fresh monetization opportunities through advertising partnerships, while delivering premium, safe, and accessible entertainment to Indian households.
As one of the first Indian animation studios to embrace the FAST model, Green Gold Animation is setting a new benchmark in how kids’ content is delivered, discovered, and enjoyed across digital-first ecosystems.
