Halonix has awarded its creative mandate to Enormous after a multi-agency pitch. The mandate is for positioning and promoting its LED range.
Halonix is the fifth largest lighting brand in the country and is amongst the fastest growing residential and industrial lighting company in India.
“As we embark on a new strategy to invigorate the Halonix brand with Smart home space solutions and differentiated products, we were searching for a creative partner who could match our ambition with cutting-edge creativity. We found that in Enormous.” Said Mr Rakesh Zutshi, MD Halonix Technologies.
Speaking on the win, Ashish Khazanchi, Managing Partner, Enormous, said, “We are very excited to be partnering Halonix. They are looking to disrupt the market with some fantastic products that will make a real difference to the lives of millions of Indians. We will do our best to create memorable communication that connects with the consumers and leaves an indelible positive impression on their minds for the brand Halonix.”
The pitch process had been managed by the brand & marketing consultancy – CrystalEyes which has been working closely with Halonix over the last 5 years to drive marketing excellence. Amar wadhwa, Founder and Executive Director of CrystalEyes said “We shortlisted two network agencies and Enormous after going through the credentials of many top agencies and creative hotshops. The passion, strategic thinking and creativity of Enormous shone through and made them the partners of choice.”