Mumbai: Jabong, online fashion destination has launched a thematic brand film on its digital platforms. The film exudes fashion and sends out a pertinent message – ‘when you dress well, you feel on top of the world.’ Set to a dreamy and soulful track, this aesthetic film perfectly brings together the spirit and essence of the brand. The film marks the launch of the new season titled ‘Spring-Summer Runway’. It brings together the latest trends and collections of the season from top brands, with over 50,000 new styles.
Gaurav Kackar, Head – Brand Marketing, Jabong, said, ‘’The Spring Summer Runway is the perfect platform for our fashion forward consumers to refresh their wardrobes and stay on top of their fashion game as new styles come in with the new season. We celebrate these stunners with our film in the classic Jabong style; where every frame tells a unique story with music that makes it memorable.”
Kartik Iyer, CEO, Happy mcgarrybowen said, “Every Jabong commercial is an experience in itself. The latest one for the Spring Summer Runway Festival is no different. Shot around the charming locations of old Calcutta, the film brings alive an attitude that only Jabong can boast. The fusion of colours, the attitude of the clothes and the poetic imagery creates the perfect mood for what to expect. Clearly carving out further the brand’s stature as one who pushes the envelope when it comes to fashion. Razy is a master of his craft and the magic that the entire team has created can be felt on every repeat viewing.”
The Spring- Summer Runway shopping festival started on 30th March to 1st April
Link to the TVC: https://www.facebook.com/myjabong/videos/1725492634170992/
Credits –
Creative Agency: Happy mcgarrybowen
CEO: Kartik Iyer
COO: Samarjit Choudhry
Creative team: Bodhisatwa Dasgupta, Sarvesh Narvekar
Account management: Jay Gala
Director: Razneesh “Razy” Ghai
Producer: Varun Mohta, Vidya Muraleedharan
Music: Nariman Khambata and Rahul Pais – The Jamroom – Music and Audio Production
Singer – Sharvi Yadav
Production House: Asylum Films
