Mumbai: Havells India a Fast-Moving Electrical Goods (FMEG) company has launched a new campaign. The aim is to showcase its commitment to catering to consumer requirements with its range of fans.
Havells has rolled its latest BLDC+ fan range, showcasing innovative features targeting aspirations of tech-savvy consumers: Albus is an MDF wooden blades with reversible designs. This fan the company said enhances any room’s ambience with mood-setting underlighting and dimming capabilities. Control comes through a RF remote, offering breeze and sleep modes, plus a timer for ultimate convenience. Stealth Voice has what the company claims is India’s first voice-controlled fan — no need for WiFi, internet, or smartphone connections. It offers a 245 cmm air delivery at 40 W power consumption. Crista, the company added looks to elevate smart home living with its IoT integration, allowing for control via the Havells Sync app, Amazon Alexa, or Google Assistant, and is complemented by a telescopic canopy for automatic adjustment with ceiling height and dust-resistant blades.
Florette meanwhile has adaptive comfort with its Smartsense mode, automatically adjusting fan speed in response to room humidity and temperature, for an effortlessly optimized environment. Elio UL BLDC+ embrace minimalist elegance with this sleek fan, consuming only 28 Watts. Available in a variety of colors including mist pearl white, matt black, and pinewood finishes.
The brand added that it looks to resonate with the thought that whenever the consumer felt the need to experience something new from their fans, they have looked up to Havells, a brand that has always delivered industry best experience. It celebrates the idea of “As much as you look up to us, we look up to you (for inspiration)”. These fans represent more than just technological excellence; they are a symbol of inspiration, drawing from the very needs and desires of the consumers explains the company.
Havells BLDC+ campaign, conceptualised by Mullen Lowe Lintas, the campaign is a montage of everyday moments, that looks to encapsulate the journey. It looks to bring the ‘technology and innovation’ narrative to life, highlighting the advanced features of Havells fans. The ad film aims to showcase how each innovation is a step forward in responding to the customers’ evolving needs, reinforcing Havells commitment to excellence and leadership in the fan category.
