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Home Featured

Heineken collaborates with Sony Music for a first of its kind Vinyl Pop-up

by MN4U Bureau
April 16, 2018
in Featured, Marketing
Reading Time: 2 mins read
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Sony Music Launches global artist royalty portal in India.

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Mumbai: Global music giant, Sony Music, offers an opportunity to start or add to the listrers favourite collection on this International Record Store Day (Saturday 21st April) with a one-day Vinyl Pop Up at The Quarter – Royal Opera House Mumbai. Collaborating with Sony Music, is leading beverage brand Heineken.

“We are super excited to be associated with such a unique event. Live Your Music with Vinyl Pop Up as it will be a day well spent amidst the best experience” – Prashant Patwardhan, GM Marketing Heineken

With over 2000 + imports of limited edition Vinyls and exclusive Record Store Day Releases, the Vinyl Pop Up is a must go!

Collectors will be seen rummaging through crates of the best-known, rare and wide offering.  From classics like Led Zeppelin, Pink Floyd, David Bowie, Miles Davis, Pearl Jam, Eagles, The Doors, Santana, Michael Jackson, Bob Dylan, Boney M, A. R. Rahman to the modern day Coldplay  Ed Sheeran and many more! The range includes iconic box sets in limited numbers and autographed Vinyls. Audiophiles can also spend their day at the BYOV Session (Bring your Own Vinyl), a DJ Scratching Workshop, Vinyl Listening Sessions, Curated Wine & Dine Experience and vinyl-only sets by DJ Uri and DJ Skip!

Shridhar Subramaniam
Shridhar Subramaniam

Says Shridhar Subramaniam, President India and Middle East – Sony Music, “The renewed interest in Vinyls is very encouraging as Vinyl Collectors and owners are music buffs and lifelong fans of artists and music. We are seeing increased interest in India and with The Vinyl Pop Up we are giving the music lovers of Mumbai a rare chance to go through a first of its kind experience. The range is massive with the some rare collectibles thrown in. Our plan it to roll out this initiative a city at a time and we are hoping that young fans discover the charm of listening to Vinyls and building a collection.”

Tags: an opportunity to startCurated WineDJ Scratching Workshopfavourite collectionGM Marketing HeinekenHeinekenPrashant PatwardhanPresident India and Middle EastShridhar SubramaniamSony MusicVinyl Listening SessionsVinyl Pop-up

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