New Delhi: HMD launched its debut brand campaign in India with AndAnd Brand Partners, featuring Sanya Malhotra and Jimmy Shergill. The campaign introduces their first products: the HMD Crest smartphone, and feature phones HMD 105 and 110. This marks a major move in establishing the brand in a highly competitive market.
Tathagat Jena, CMO & Online Sales head of HMD India said, “Successfully launching our first products, the HMD Crest 5G smartphones along with the feature phones HMD 105 and HMD 110, marks our intent to dig deep for the long haul in the competitive Indian market. We are a young-at-heart, style-forward, lifestyle brand, which hopes to connect with the trendy young consumers of India by breaking the mould of ‘over-the-top tech talk and let consumers enjoy our brand speak at all times.”
The Smart devices in the new HMD Crest series smartphones deliver 50MP gesture selfies. The HMD 105 and HMD 110 models also provide user-friendly technology, emphasizing the brand’s dedication to meeting Indian consumers’ genuine needs.
Rajesh Minocha from AndAnd Brand Partners, the agency handling HMD’s mandate, adds, “To bring a brand to life is way bigger than bring a script to screen. The task cut out for us was to create a great first impression for brand HMD. It comes in with its own values in an industry that is immensely cluttered. The campaigns and launches reflect how the brand enhances human capabilities through tech, without becoming overwhelming. So, it is not one campaign on a specific product line, what we have put together is an entire eco-system of creative assets for a new brand.”
Award-winning actress Sanya Malhotra is now the brand ambassador for HMD India’s smartphone range, beginning with the HMD Crest series. The campaign showcases Sanya dancing and effortlessly taking hands-free selfies with AI gesture control on the HMD Crest.
In an alternate world, actor Jimmy Shergill portrays Jimmy Bhaiya in a witty ad showcasing user-friendly feature phones with “Phone Talker” and UPI for digital payments, enhancing daily interactions and transactions for India’s digital-first audience.
Campaign links:
Sanya Malhotra TVC –
