Walplast Products, a producer of building materials with claims to be the third-largest manufacturer of wall putty in India, has unveiled a campaign for HomeSure Wall Putty on digital media with the theme ‘Suraksha – Chikni, Chamakti Deewaron Ki’.
With this new campaign, HomeSure Wall Putty aims to position itself as a leading brand in the market by showcasing the qualities of its products and advanced product benefits of a ‘Smooth, Shine & Safe’ wall putty product, informed an official statement.
“Suraksha – Chikni, Chamakti Deewaron Ki” campaign revolves around the idea that being in the leadership position in the market comes with a responsibility to make a difference in customers’ lives. HomeSure Wall Putty seeks to accomplish this by touching consumers’ lives with a superior quality product that provides them with unique and long lasting solutions,” said, Kaushal Mehta, Managing Director, Walplast.
The campaign includes interactive quizzes, expert tips and digital video content.
“The campaign idea has been delivered to illustrate the exceptional attributes of HomeSure Wall Putty, providing a tonality of voice that is close to the influencers’ through a visually compelling narrative in the form of a musical jingle that highlights the efficiency of the putty product,” the statement added.
Aniruddha Sinha, Senior Vice President and Group Head of Marketing, PR, CSR & Business Head – P2P Division, said, “’Suraksha – Chikni, Chamakti Deewaron Ki’ campaign is a testament to our commitment to delivering superior building materials. We believe that HomeSure Wall Putty sets new industry benchmarks and this campaign serves as a platform to showcase its remarkable properties to our valued customers. Through this digital journey, we seek to inspire and educate the audience, ultimately transforming their living spaces into the homes of their dreams.”
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