Mumbai: H&R Johnson (India) as part of its marketing strategy to constantly innovate to connect with its consumers, today announced its association through its flagship brand “Johnson” with the “Kings XI Punjab” IPL cricket team as their official partners for IPL season 10.
Commenting on this association Mr. Joydeep Mukherjee, Executive Director & CEO, H&R Johnson said, “After making our IPL debut in 2016; we are thrilled to yet again be part of another season of IPL. We are proud to be the official partner of Kings XI Punjab. We at H&R Johnson have been constantly exploring various alternative platforms to connect with Indian consumers. In today’s fast changing consumer preference, an association with a leading Sports platform like IPL that broke all viewership records last year helps brands build lasting emotional bonds with consumers. Cricket as a sport transcends geography, age and gender in India. With Mohali in Punjab & Indore in MP being the two home grounds of this team which are also very important markets for us we are delighted to partner with Kings XI Punjab for Johnson this year. With a very strong player line up, we are sure Kings XI Punjab will do well & wish the team all the best for a victorious stint this IPL season”.
Satish Menon, Chief Executive Officer, Kings XI Punjab said, “We truly believe that an alliance with likeminded associates doubles the brand’s strength and would like to welcome H&R Johnson as one of the official brand partners for IPL 2017. We are delighted to collaborate with a leading brand in the tiles and lifestyle solution space for close to 6 decades now and look forward to a great season on and off the field.”
Led by the ‘Big Show’ Captain Glenn Maxwell and Virender Sehwag as Head of Cricket Operations & Strategy, the Kings XI Punjab team will venture into the 10th season of the Indian premier League with their first match against Rising Pune Supergiants to be held on 8th April in Holkar Stadium, Indore. Other key players Murali Vijay, David Miller, Wriddhiman Saha, Martin Guptill, Darren Sammy, Axar Patel, Matt Henry, T Natarajan are all geared up to try their best to win the trophy this year.
Through this partnership Johnson is getting the brand visibility on the right upper chest of the Player Jerseys. This association will also be supported with some promotional initiatives that would be run by H&R Johnson.