MUMBAI: Hyatt India today unveiled its innovative Food and Beverage (F&B) campaign in India, poised to reinforce its position as a leader in the country’s luxury culinary landscape. The campaign the luxury hotel chain explains aligns with its core value of caring for people, empowering them to be their best. The campaign aims to reinforce its culinary position in India’s hospitality industry
Hyatt explains that its culinary journey in India is rooted in the success of its signature restaurants, including La Piazza, TK’s Oriental Grills, China House, The Flying Elephant, Malabar Café, Koyo Koyo to name a few. The campaign looks to celebrates the hotel’s culinary legacy.
“This campaign represents a bold new chapter in our culinary journey, one that celebrates the evolving tastes and preferences of Indian consumers. By showcasing our commitment to exceptional cuisine, authentic service, and unforgettable experiences, we’re challenging traditional notions of luxury dining and inviting guests to discover a world of experiences that’s both accessible and exceptional. Above all, the campaign is rooted in our purpose of `Care`. The line `No matter what we do, Our restaurants take all your attention` is based on the insight that exceptional F&B experiences are a powerful thing. They can even make you forget other great things about our hotel –like fabulous service, attention to detail, the thoughtfulness. The film ends with the message `Made with Love, Cherished Forever` epitomising the attention to detail and effort behind all our F&B offerings that result in unforgettable experiences for our guests,” said Deepa Krishnan, head marketing, India and Southwest Asia, Hyatt.
“Hyatt globally and in ASPAC is known for our F&B programme. In India, Hyatt has a strong legacy with restaurants like La Piazza, TK’s Oriental Grills, China House, The Flying Elephant, Koyo Koyo, Malabar Café and many more. At Hyatt, we’re committed to redefining luxury dining in India. We’re passionate about exceeding expectations and crafting experiences that linger long after the meal is finished. From the first bite to the last, every detail – our chefs’ creativity, our staff’s warmth, and the ambience – is thoughtfully designed to make our guests feel truly special and celebrated,” said Thomas Angerer, director of food and beverage, India and Southwest Asia, Hyatt.
Conceptualised by Animal and directed by Achowe, the campaign can be seen across Digital, OOH and the luxury hotel’s Property platforms.
The campaign takes center stage in a brand film, where the gastronomic experience at Hyatt’s restaurants shines. At the heart of the film is Hareesh, a Hyatt staff member who the hotel says exemplifies the brand’s commitment to exceptional service and meticulous attention to detail. Not to be outdone, the restaurant experience is equally captivating with an array of chefs who create an unforgettable experience for the guests. As the narrative unfolds, one phrase looks to capture the essence of the Hyatt experience: “Made with Love, Cherished Forever”
“There are over 535 million posts under #food on Instagram – delicious-looking reels, carousels, stories that can make your mouth water and also, fill you up. So when we set out to do a campaign about the legendary food and restaurants of Hyatt, one thing all of us were clear on was that we couldn’t lead with food – because it’s everywhere. So we started thinking about how great food makes us feel. What it makes us do. What it opens our eyes to. And finally: what great food makes us turn a blind eye to.
“A thought that hopefully does justice not only to the incredible food at Hyatt but also to the fabulous, courteous, hard-working people who work there.” said Sayantan Choudhury, Senior Partner, Animal.
