Noida: Independent Digital agency Iffort has won the social media marketing mandate for Maharaja Whiteline and Tefal home appliance brand business. The agency will help the two in curating social media strategy, conducting influencer outreach, and planning online media.
“We’re very excited to partner with Groupe SEB India and create a new roadmap on social media for Maharaja Whiteline and Tefal,” said Daksh Sharma, Iffort Co-founder.
“While Tefal is a globally renowned player, Maharaja Whiteline is a leading brand that doesn’t need any introduction in the Indian households. The opportunity is very promising and we’re looking forward to scaling them to new heights.”
Maharaja Whiteline is one of India’s largest distributed brands and Tefal is a leader in non-stick cookware with a presence in more than 120 countries.
“We are happy to join hands with Iffort for Groupe SEB India’s Digital Mandate. As a boutique agency focusing on digital and social media we are keen to see the approach they bring for our two brands – Maharaja Whiteline and Tefal. Looking forward to scripting digital success stories,” said Jasjeet Kaur, Marketing Head at Groupe SEB India.