IKEA India has launched an integrated campaign targeting the storage concerns of Indian homes by releasing two TVCs showcasing its Kallax and Trofast products.
The company stated that its two products are designed to help families organise their home in a better way and live more comfortably.
In the first commercial showcases a couple who are amusingly organising a large shelf with books, storing various other small items and later guiding their children the precise location of the objects by stating the shelf number while relaxing on the sofa.
The second commercial, showcases the bonding between two brothers who challenge each other in finding their personal belongings as fast as they can.
“Our recently released Life at Home report findings helped us realize that amongst the major problems that families in India face are clutter issues and space management. Considering this, we are focusing on helping people tackle these issues and have organized, clutter-free homes with our products. We all want to live in a home that feels organized and clutter free and we are here to build a deep, emotional connect between our customers and their homes. Through this campaign, we want to highlight our innovative and affordable storage and organization solutions, to help families take charge of their spaces and create homes that are both functional and affordable,” says Anna Ohlin, Country Marketing Manager, IKEA India.
