Mumbai: The Indian Air Forcecouple of days beforehas launched a new film to break gender stereotype image in the society. This film seeks to change our perception of what women are capable of in today’s world.
Indian Air Force “EkLadkiHoo Main” film proudly boasts the achievement of its first women fighter pilots, and also sparks a conversation around the preconceived notions that many in society have about the role and place of a woman”
The campaign was conceptualized Grey Group India and it was built around the first set of women fighter pilots inducted in to the combat squadrons of Indian Air Force.
The TVC strikes conversation with the viewer by describing the achievements of women with visualization of women carrying out maneuvering operations in various types of aircrafts that are being used in Indian Air Force that finally reveals its women pilots in front of the squadron of Aircrafts.