• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Tuesday, March 2, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

InsuranceDekho launches its maiden TV campaign conceptualized by Leo Burnett

by Editorial
January 29, 2021
in Brand Stories, Featured
2 min read
InsuranceDekho launches its maiden TV campaign conceptualized by Leo Burnett
Share Share ShareShare

Mumbai: InsuranceDekho, a leading insurtech startup, today announced the launch of its maiden TV campaign – Aap Insurance Dekho. Baaki Hum Dekh Lenge. As part of the campaign, InsuranceDekho has focused on creating awareness about the importance of health insurance for the common man.

The campaign aims to educate people about end-to-end services offered by InsuranceDekho and demonstrates their trustworthiness. Customers can compare and review policies online, get the right policy at the right price, consult an insurance expert and receive unconditional support from a dedicated help desk, especially during claim settlement. The light-hearted campaign aims to instill confidence among the customers about buying their health insurance from InsuranceDekho and puts the customer at ease by announcing, “Aap Insurance Dekho. Baaki Hum Dekh Lenge!”

Speaking about the campaign, Ankit Agrawal, CEO and Co-Founder, InsuranceDekho, said, “Our campaign aims to establish the importance of insurance in the life of a common man. Customers are at the core of everything we do at InsuranceDekho. We are focused on providing a hassle-free experience, from helping the customers choose the right policy up till the claim settlement. With this campaign, we seek to assure consumers that purchasing an insurance policy is a very easy task. With our offerings, we make it possible for them to move ahead.”

The campaign was conceptualized by Leo Burnett and directed by Arjuna Gaur.

In recent times, COVID-19  has necessitated consumers to relook at their current health cover to consider diseases that never existed before, and to also augment their existing health insurance cover. It has also changed the outlook towards certain aspects like coverage for hospitalization at home, special coverage for PPE kits etc, as in case of a pandemic these became an important part of health insurance coverage.

Link: 

Arjuna Gaur, Director, Leo Burnett said ‘Getting the right health plan and assistance is a tough task. The film is a metaphor, revealing the worries of people with inadequate or no health insurance policies. The challenge was to tackle a serious subject like healthcare with humour without devaluing the message. But with the right cast and chemistry between them, we were able to emphasize the importance of choosing health plans properly. And how InsuranceDekho.com is a platform that empowers people to do so while giving them end-to-end support.’

Tags: Ankit Agrawal InsuranceDekhoArjuna Gaur Leo BurnettInsuranceDekhoLeo Burnett

Related Posts

Amazon Prime Video announces untitled Raj & DK series featuring Shahid Kapoor
Featured

Amazon Prime Video apologizes for streaming objectionable scenes in Tandav series

by Editorial
March 2, 2021
0

Mumbai: Premium OTT platform Amazon Prime Video has Apologised for airing objectionable scenes in its recently launched Political drama series...

Read more
Olympic Council of Asia and AESF Introduces the ‘Road to Asian Games’ Campaign for 2022 Asian Games
Brand Stories

Olympic Council of Asia and AESF Introduces the ‘Road to Asian Games’ Campaign for 2022 Asian Games

by Editorial
March 2, 2021
0

The Olympic Council of Asia (OCA) and Asian Electronic Sports Federation (AESF) have confirmed the introduction of the new program,...

Read more
Technological intervention not only enhances the effectiveness of the engagement campaign but also drives loyalty and retention: Aliasgar Bhopalwal, Infobip

Technological intervention not only enhances the effectiveness of the campaign engagement but also drives loyalty and retention: Aliasgar Bhopalwala, Infobip

March 1, 2021
Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

March 1, 2021
Sharad Alwe, CEO and Co-founder of Update Geotarget

Several new-age categories with start-up funding are going to the new giants in terms of ad spends: Sharad Alwe

March 1, 2021
Vishaal Shah, Co-Founder, Moe’s Art

The Focus for Communication Agencies in 2021

March 1, 2021
With the advent of 5G in the coming year, data will be faster than ever and web will be back in the game: Anish Mulani

With the advent of 5G in the coming year, data will be faster than ever and web will be back in the game: Anish Mulani

February 27, 2021
Darshana Bhalla - Founder & CEO, D'Artist Talent Ventures

I like to keep a lesser and few Focus Points in the agenda, in 2021: Darshana Bhalla

February 27, 2021

Subscribe to Newsletters

Trending

Zee Keralam all set to air Onam special programs and blockbuster movies this weekend
Featured

Zee Keralam announces digital auditions for SaReGaMaPa Keralam Li’l Champs

by Editorial
February 26, 2021
0

Kochi: Malayalam GEC Zee Keralam is introducing one of the most popular and viral musical shows 'Sa Re Ga Ma Pa...

Asianet to telecast a new serial “Santhwanam“ from 21st September

Asianet to telecast a new serial “Santhwanam“ from 21st September

September 19, 2020
DHL Express joins Mumbai Indians as ‘Principal Sponsor’ and 'Official Logistics Partner’

DHL Express joins Mumbai Indians as ‘Principal Sponsor’ and ‘Official Logistics Partner’

March 1, 2021
Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

March 1, 2021
Noise appoints Utsav Malhotra as Chief Operations Officer

Noise appoints Utsav Malhotra as Chief Operations Officer

March 2, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.