Mumbai: Ipsos announces the appointment of Geeta Lobo as Executive Director and Head of Ipsos Bengaluru Business.
Geeta will be based out of Ipsos Bengaluru office and will report to Amit Adarkar, CEO – Ipsos in India. She will also be part of Ipsos India Leadership Team.
Geeta will focus on driving aggressive growth for Ipsos Market Quest [MQ] (innovation, customer & market understanding, brand strategy – quantitative), Ipsos Understanding Unlimited [UU] (qualitative),and Ipsos Connect (branding, communication, media), businesses in Bengaluru. Ipsos MQ, Ipsos UU and Ipsos Connect teams in Bengaluruwill report to Geeta.
She will play a consultative and account management role for Ipsos Loyalty (customer experience), Ipsos Healthcare (pharma), Ipsos Public Affairs (social, corporate reputation) and Ipsos Observer (Field & Tab) businesses.
Amit Adarkar, CEO – Ipsos in India said, “Geeta will be responsible for building business for Ipsos in Bengaluruwhich is a clear growth market for Ipsos in India. She will provide strategic leadership to our Bengaluru-based Clients across business and help us in building our presence and equity in Bengaluru.”
Geeta accepting her new role at Ipsos said, “ours is a very close knit industry and I have heard great things about Ipsos from clients and colleagues. I am really looking forward to being a part of this team. It seems to me that research is truly the front and center of everything that Ipsos does and its business performance is the consequence of that priority. That belief really appeals to me and I am excited to join Ipsos.”
Geeta has over 17 years’ consumer research experience. She has handled a range of studies across sectors, covering both qualitative and quantitative techniques. She joined consumer research in 1998 with Mode in Mumbai. Later she was responsible for setting up the Bengaluruoffice from the scratch and building the business up and making it a significant contributor to Mode and later to GFK. She was a member of the management board of GFK India and headed the Innovation & market understanding practice, in her last stint.
Geeta has done MBA in Marketing & Finance from Xavier Institute of Management, Bhubaneswar, prior to that she has completed MA Economics from Delhi School of Economics, Delhi University, and BA (Hons) Economics from Miranda House, Delhi University.