Engage ON launches a unique range with the Engage ON 2in1 perfume spray, a format which combines two fragrances in one pocket perfume pack. The innovation caters to the evolving grooming needs and the basic human need for variety.
With 4 fragrances for each gender, Engage ON 2 in 1 enables consumers to spontaneously switch between different moods and occasions anytime, anywhere.
The Day & Night variant for Men is a refreshingly intense mix of citrus and cool spices with aromatic and rich woody notes. Work & Party for Men is a mix of mint, musk, fruity and floral which is invigorating and playful. Work & Party variant for Women is an combination of sensual juicy fruits, hint of modern orientals and opulent flowers that celebrate the different avatars of a woman. The Day & Night variant for women showcases the evolution with fresh, charming notes at the top, moving to playful mystery notes at the base.
Mr. Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC Limited, says, “Engage On 2in1 introduces a new dimension in grooming with the convenience of spontaneously switching the fragrance to suit different moods, occasions and time. The innovation presents India’s first occasion based matched fragrances that will help increase perfume usage and boost consumption.”
Engage On 2in1 pocket perfumes will soon be available across retail stores in India.