Mumbai: Integrated communications agency, Jack in the Box Worldwide, a part of The 120 Media Collective, has appointed Kaizad Pardiwalla as President, with the aim to lead its ambitious growth strategy. Kaizad, who joins from Orchard Advertising, where he was Chief Operating Officer, will report to Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective.
A 360-degree marketer with rich experience in the advertising and digital communications space, Kaizad brings to the table a vast repertoire of advertising knowledge and adds strong agency-scaling experience that will be instrumental in Jack in the Box’s growth strategy. Apart from growth and new business acquisition, his key responsibilities will include managing existing clients and ensuring seamless operations and delivery across the agency. As a key member of The 120 Media Collective’s management team, Kaizad joins at a juncture where his role will be crucial in the company’s quest to be South & South-East Asia’s premier communications and content company.
An industry veteran, Kaizad started his career with Lowe Lintas and went on to hold leadership positions with Ogilvy & Mather, where he was National Head of OgilvyOne India, before joining Grey as Branch Head – Mumbai and subsequently moving to Orchard. In his career spanning over two decades, Kaizad has worked with brands such as Amazon, Wipro, Viacom 18, American Express, Cadbury, CISCO, Unilever, The Economist, Fiat, Ferrero and Vodafone, amongst others.
Commenting on Kaizad’s appointment, Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective, said, “As Jack in the Box enters its next phase of growth as an integrated communications agency for the digital era, there’s a vital need for leadership with experience and stature; someone who can marshal all that we have at our disposal and beyond in terms of talent and technology to provide real business impact for our clients. Kaizad belongs to a rare breed of professionals, who couple a proven track record with the agility that’s integral to success in our business today and tomorrow. And I’m super excited to have him as a key partner in The 120 Media Collective’s quest for impact across the South/South-East Asia region.”
On his new appointment, Kaizad said, “Today digital has become crucial for every brand to stay relevant. Jack in the Box Worldwide, with its digital first approach is a leader when it comes to assisting brands strike a chord with their target audience. I’m really excited to lead this extremely creative and talented team at Jack in the Box. We are here to provide business solutions for brands backed by strong ideas and insights into consumer behaviour. The vision is to create path breaking ideas that are media agnostic and which deliver results for our clients in the marketplace. With content and platforms coming into their own, these are very exciting times for us at JITB and there will be a lot to watch out for!”