Havells Studio has announced its partnership with actress Janhvi Kapoor as the brand ambassador for its Meditate air purifier. This collaboration aims to raise awareness about the significance of clean air and position the Meditate range as essential for healthier living.
The Havells Studio Meditate Air Purifier utilizes advanced SpaceTech technology to purify air at a molecular level, addressing various indoor pollutants. It is equipped with a HEPA 14 filter and features a multistage purification process, ensuring high air quality. The purifier also includes an Air Quality Indicator (AQI) that monitors air quality in real-time and adjusts fan speed for optimal performance. Two models, the AP400 and AP250, are available, both backed by a 2-year warranty.
As part of the collaboration, a new digital campaign featuring Janhvi Kapoor has been created. The ad highlights the transformative effect of the Meditate Air Purifier on indoor environments, portraying the experience of coming home to clean air and a sense of calm.
Deepak Bansal, SBU Head – Electric Consumer Durables, Havells India, added, “Partnering with Janhvi Kapoor is about more than visibility; it’s about promoting the importance of health through clean air in our homes. The Havells Studio Meditate Air Purifier, equipped with SpaceTech technology, effectively removes dust, bacteria, and harmful compounds from the air. Janhvi’s endorsement will help us communicate that investing in air purification is crucial for a healthier lifestyle.”
Rohit Kapoor, EVP of Marketing Communications at Havells India, commented, “We are delighted to welcome Janhvi Kapoor to the Havells family. Her strong connection with young aspiring audience makes her the ideal representative for Havells Studio, particularly as we emphasize our focus on air purification. Through this partnership, we aim to boost awareness of the Meditate Air Purifiers and strengthen our commitment to delivering innovative solutions that resonate with today’s consumers.”
The campaign featuring Janhvi Kapoor will be promoted across digital, social media, and contextual search ads, in-store branding and activations across major retail stores. The campaign was initiated by Janhvi Kapoor unveiling the Meditate Air Purifier to her 26 million Instagram followers.
