Mumbai: Kansai Nerolac Paints Ltd. (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’ has announced the launch of its new corporate brand campaign, featuring their newly appointed brand ambassador, Ranveer Singh. The campaign revolves around a powerful message of Nerolac Paints being already present in homes in many different forms that protect and beautify household belongings, thereby choosing Nerolac to adorn the walls as well.
The campaign emphasizes on the presence of Nerolac Paints in various products in a household bringing to life the thought of ‘Little Bit of Nerolac’. With a hilarious comic twist, brand ambassador Ranveer Singh, who plays a role of a common man in ‘Slice of life situation’ is seen enlightened by his wife and friends to an astonishing fact that a notable number of automobiles white goods, etc. in India are painted by Nerolac Paints. The campaign thus reinstates the idea to bring Nerolac Paints on the walls as well for long lasting beauty and shine.
The creative has been ideated by FCB ULKA under their National Creative Director Keegan Pinto and directed by Shujaat Saudagar.
Mr. Peeyush Bachlaus, Head – Marketing, Kansai Nerolac Paints Ltd says “The new campaign focuses on the idea of giving our consumers, a thought of relooking at their household products like refrigerators, cars, washing machines etc. with a perspective of Nerolac’s everlasting shine on it. And gradually shifting their attention to the walls that need a stylish makeover too, with Nerolac Paints. Ranveer Singh’s vivid and energetic personality resonates well with the thought and reflects the transformation just right – humorous and witty, yet prominent.”
Performing persistently in reinforcing its position as one of the best Indian marketers in the category, Kansai Nerolac Paints Ltd has been at the forefront of paint manufacturing for more than 90 years pioneering a wide spectrum of quality paints. The company manufactures a diversified range of products ranging from decorative paints coatings for homes, offices, hospitals and hotels to sophisticated industrial coatings for most of the industries. Nerolac Paints as a brand has always stood for joyous transformations of the home.
Kulvinder Ahluwalia, President, FCB Ulka Mumbai, “For over 9 decades, Nerolac has been a remarkable part of the paints industry. It is a leader in paints across a variety of product lines. So much so that a staggering number of vehicles, white goods, two wheelers in India are painted by Nerolac. With this campaign we are aiming to bring alive that Nerolac is already present in your homes in many different forms protecting and beautifying your products, then why not choose it to revamp the walls of your house as well. Bringing in Ranveer Singh is a conscious decision to enhance the brand appeal and to complement its evolving philosophy’”.
Agency: FCB Ulka
Creative Team: Anindya Banerjee, Donovan D’Souza, Shailesh Khandeparker, Nobin Dutta, Reet Sawhney, Sanjana Dora, Kushal Lalvani, Amol Annaldas, Hemant Pandit, Rahul Gate
Account Management: Amreta Bernard, Nitika Choudhury, Dhruvi Doshi, Tushar Bhatia
Account Planning: Saad Khan, Shirren Bhat, Pranav Shetty
Production House: Rabbit Hole Films