Trivandrum : The Kerala cabinet has decided to rope in Legendary women’s tennis player Steffi Graf as ambassador of Kerala tourism and Ayurveda.
The decision on Steffi Graf was taken at a meeting of the cabinet chaired by Kerala Chief Minister Oommen Chandy.
Steffi Graf as the ambassador of Kerala tourism and Ayurveda will specifically work to take Kerala Tourism and Ayurveda to the masses around the world.
Details of Graf’s remuneration package have not been spelt out. The State government has also been wooing actor Shah Rukh Khan and a few other international celebrities for the purpose.
Graf had already declared her willingness to push Kerala tourism and ayurveda internationally. Talks had been locked over the ‘budget part’ of the deal, according to sources.
Graf, a 22-time Grand Slam winner, has a massive global fan following which makes her an ideal face to promote Ayurveda.
Reports also suggest that the Kerala state government decided in favour of Steffi Graf as she has spoken about Ayurveda on several media events and on her social media accounts.
Considered one of the greatest women’s tennis player ever, Graf was No. 1 for a record 377 weeks through the course of her career.
Her achievements on the tennis court are still hailed by fans all over and Steffi Graf as the ambassador of Kerala tourism and Ayurveda is expected to give a massive boost in international tourism.