Kotak Life has launched a new campaign titled #AdvisorsForLife, which highlights the importance of Life Advisors (LAs) and Bank Relationship Managers (RMs) in serving customers and upholding the company’s brand promise of ‘Hum Hain…Hamesha’
According to the insurer, the goal of the campaign is to reinforce the public’s perception of these frontline team members in the life insurance category and inspire them to continue their vital role in ensuring the financial protection of the nation.
The campaign portrays LAs and RMs as real-life heroes who silently assist millions of people in securing their families’ future and achieving their financial goals.
Subhasis Ghosh, Joint President & Head – Institutional Business, Marketing & Alliances, Kotak Mahindra Life Insurance Company, said, “Life Advisors and Relationship Managers are usually the first point of contact that life insurance companies have with consumers. Often, the significant role played by them in converting prospects to customers, securing customers’ future and serving them throughout the duration of their policies, goes unnoticed. With this campaign, Kotak Life intends to shed light on these individuals’ invaluable contributions and pay tribute to all the frontline team members of the entire life insurance category who are the real heroes of our industry.”
The company stated that the films will run on digital and social media platforms, including YouTube, Facebook, Instagram and LinkedIn.
