Mumbai: Kotak Mahindra Life Insurance Company Limited (Kotak Life) today announced the launch of its five-city outdoor campaign to increase awareness about its recently launched health insurance product – Kotak Health Shield. The campaign is spread across five major metros namely Bangalore, Chennai, Kolkata, Ahmedabad and Pune.
Subhasis Ghosh, Head – Institutional Business, Marketing and Alliances, Kotak Mahindra Life Insurance Company Ltd. said, “With the novel coronavirus pandemic and continuing rise in chronic diseases, healthcare and health insurance should be people’s top priority. To increase awareness of Kotak Life’s first flagship health insurance product – Kotak Health Shield, we have rolled out an outdoor campaign, which will supplement our on-going digital campaign on platforms like Facebook, YouTube, Hotstar & Sony LIV.”
“These sites have been carefully selected keeping in mind high traffic areas, locations, visibility and availability that would amplify our message that any financial plan is incomplete if you have not accounted for health insurance”, he added.
Kotak Health Shield offers a fixed benefit, comprehensive health insurance plan, which covers early or major stage illnesses related to Cancer, Cardiac, Liver and Neuro – all under one single product.