Mumbai: Laxmipati Sarees has announced the onboarding of acclaimed Indian actor Rashmika Mandanna as its new brand ambassador. The partnership kicks off with a nationwide multimedia campaign conceptualised and executed by Shreyansh Innovations, launching today across TV, digital, print, and outdoor platforms.
Widely known for her pan-India appeal and natural charisma, Rashmika brings new energy and contemporary relevance to a brand deeply rooted in tradition. The campaign reflects Laxmipati Sarees’ vision to celebrate Indian heritage through light, vibrant, and wearable sarees.
“Sarees carry so much more than just fabric — they hold our stories, tradition, and timeless beauty. Each one reflects a rich cultural legacy, and Laxmipati makes them so easy to wear — light, vibrant, and full of elegance. I’m so happy to be associated with a brand that brings heritage to life with such effortless style,” said Rashmika Mandanna, expressing her joy about the collaboration.
The brand campaign is also being strategically aired on Kyunki Saas Bhi Kabhi Bahu Thi, India’s most iconic show returning to airwaves tonight, to engage Laxmipati’s target audience through both television and digital platforms such as JioHotstar.
Speaking on the occasion, Sanjay Sarawagi, Managing Director, Laxmipati Sarees, stated, “For four decades, Laxmipati Sarees has stood for trust, quality, and elegance. Our vision has always been to create sarees that combine heritage with everyday elegance. With Rashmika joining our journey, we are reaffirming our commitment to stay rooted in Indian tradition while connecting deeply with today’s woman. Her grace and authenticity reflect everything our brand aspires to be.”
Manoj Sarawgi, Director, Laxmipati Sarees, added, “This is a proud moment for us. Rashmika brings not just star power, but a natural warmth and relatability that our customers love. Her presence will help us reach new audiences while staying true to our core—creating sarees that are light, beautiful, and truly made for every Indian woman.”
“Rashmika brings an incredible blend of relatability and glamour, which aligns perfectly with Laxmipati’s appeal. Through this campaign, we’re not just showcasing sarees—we’re narrating the story of the modern Indian woman who embraces tradition with confidence and joy,” said Rakesh Sarawagi, Director.
Commenting on the creative direction, Shreyansh Baid, Founder of Shreyansh Innovations, said, “This was a special campaign to craft. Laxmipati’s sarees are known for their lightness, fine fabric, and beautiful designs—we wanted to highlight that sensory elegance in every visual. Rashmika’s presence adds a celebratory warmth to the narrative, making the campaign aspirational and authentic at the same time.”
