Mumbai: Lights Out Studio, a nuanced creative studio headquartered out of Mumbai, has won the visual redesign project for the Indian fitness and well-being startup – CureFit.
CureFit, the Bangalore-headquartered startup that has launched a range of its digital services — including its fitness service Cult.Fit and Mind.Fit, through which it offers therapy, medication and yoga sessions — in the US & India, is looking to add a new flavour to its design & experience. It thus collaborated with Lights Out Studio headed by Adil Singh & Saksham Mendiratta – the creative duo that has worked on multiple high-growth brands like Kapiva, Fittr, The Souled Store and now Cure Fit, to name a few. With their specialisation in creating visually emphatic design experiences (UI & UX), they’ve grown massively in the past year and are working in collaboration with consumer brands too.
Shreeya Malpani, Design & Creative Head at CureFit said, “Fitness tech has come a long way in India and the pandemic bolstered the belief in this sector. Home workouts have increased and the general awareness of fitness & wellness too, as a discipline.”
“For us at CureFit, the objective was to build a visual design that helps our customers experience the same energy at home than they would at a Cult Centre. When we were recommended to work with Lights Out Studio, they understood the vision. The team has been quite forthcoming with concepts & suggestions in visual design enabling us to build a strong collaboration together. The exercise of visual design is a massive company-wide initiative for us and we’re glad to be working with Lights Out Studio on this initiative. Their understanding and knowledge of visual concepts are much progressive than you would find in India and we look forward to partnering with them on UI & Visual Design for our upcoming projects too.”
Saksham Mendiratta, Co-founder, Lights Out Studio said, “Cure Fit for us has been an important win because it represents the core of what the affluent Indian is gravitating towards. Building a new visual experience that’s community-oriented and helps the brand retain its customers is what the industry is gravitating towards. We are extremely thrilled to be working with Cure Fit’s design team on this 6-month journey. And are even more excited for the rollout later this year”
CureFit, which has established a market-leading position in the country in four years of existence, planned to double down on its user base with a more energetic visual redesign. Lights Out, with its versatile and diverse team of designers, story-tellers & technologists carve solutions for businesses around culture, interest and behaviours. Inspired by the world’s most technologically advanced sport – Formula One – the global creative studio uses its learnings from the sport to create a passionate team and thriving business. Through this approach, Lights Out endeavours to successfully strategize and execute CureFit’s visual redesign project.