Manforce Condoms has launched its #SafeTiesToSaveLives campaign in collaboration with Saathii NGO, supporting the country’s pledge to eliminate HIV/AIDS by 2030.
Based on the theme of ‘Let Communities Lead,’ the campaign looks to establish a lifelong relationship with communities to help them save lives with valuable information. Conversations around HIV/AIDS are still considered taboo in our society, which offers resistance to achieving the goal of ending AIDS as a public health threat. Considering the gravity of the situation, community-led initiatives play a crucial role in enlightening the masses about the nuances of the infection (HIV) and disease (AIDS).
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Manforce Condoms and Saathii will organise on-ground activities directed to encourage and improve access to family planning counselling and services for women living with HIV. Aimed at fostering trust, innovating, and ensuring service implementation among communities living with, at risk of, or affected by HIV, the entire initiative was focused on empowering the vulnerable group.
The activity has begun in a few cities and will be conducted in 50 districts to increase awareness among the masses. IEC kits will also be distributed to sensitise the community on the importance of family planning, healthy living with HIV, and rights to PLHIV in reference to the HIV/ AIDS Act 2017.
Rajeev Juneja, Vice Chairman & Managing Director, Mankind Pharma Ltd, said, “To witness a change in the world, it is very important to bring about a change in the communities as it forms an essential part of society. On similar lines, to bring about a positive change in the perception of people around sensitive issues such as HIV/AIDS, it is imperative to drive awareness at the grassroot level to steer them clear of any prejudice related to the disease. Along with this, such initiatives help empower the affected communities to stay abreast of their rights to live a responsible and respectful life.”
Dr Sathish Kumar, Country Director, Saathii, said, “We have observed that in several situations, people living with HIV are unaware of their legal rights and also lack the information needed to plan their family. In order to support them get access to a quality life, it is important to conduct such on-ground activities at regular intervals to shape the change we expect to see in society.”
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