Mumbai: “Mitti se judey hum, barsoon se saath khadey hain hum” Dabur partnering India for 135 years
McCann releases a new campaign for Dabur that reaffirms its 135-year-old legacy of protecting the Health and Well-Being of every Indian household. As India embarks on a process of rebuilding, we need health, positivity, and confidence at every step. With this campaign, Dabur pledges to stand with every Indian – in spirit, and with its products that deliver the holistic goodness of Ayurveda.
Mohit Malhotra, the CEO, Dabur India, said: “As a brand, Dabur evokes feelings of Trust, Health, and Well-Being in the minds of our consumers. This campaign reflects our Ayurvedic and Indian heritage, and our strong sense of pride about ‘Made in India, by Indians, for Indians’. As India now moves forward on the mission to rebuild and emerge from the challenges and uncertainties of COVID-19, Dabur also reaffirms its commitment of being ‘dedicated to the Health and Well-being of every household’.”
Prasoon Joshi, Chairman, McCann WorldGroup, said: “With the legacy and the trust that brand Dabur enjoys, it is best poised to deliver the attributes New India needs on its journey to become a leader of this new era. This sentiment has been expressed in “Mitti se judey hum, Barsoon se saath khadey hain hum” campaign.”
The campaign has been released across TV and digital