New Delhi: Meevaa Foods, the export-grade frozen food platform from Zappfresh, has appointed Rajneesh Bhasin as an Independent Director on its board, strengthening its governance framework as the company enters a more structured phase of growth.
The appointment comes as Meevaa Foods focuses on scaling operations, enhancing processes, and building long-term institutional capabilities across fresh, frozen, and value-added food categories. The move is aimed at bringing in external perspective and governance depth to support the company’s expansion strategy.
With this development, the company seeks to reinforce board-level oversight, enable more structured decision-making, and align growth with stronger strategic discipline. Bhasin’s experience across consumer businesses and supply chain management is expected to play a key role in building a resilient and scalable organisation.
Commenting on his appointment, Rajneesh Bhasin, Independent Director at Zappfresh, said, ”Meevaa Foods (Avyom Foodtech Pvt. Ltd.) has built a credible position in the fresh and frozen food space, supported by its supply chain capabilities and focus on quality. Having spent several years building and scaling consumer businesses across categories, including food and FMCG, I see strong potential in Meevaa foods operating model and its ability to create long-term value. As an Independent Director, my focus will be on strengthening governance frameworks, supporting strategic priorities, and helping build institutional capabilities that can sustain long-term growth. As the company expands across categories and markets, it becomes important to ensure that growth is consistent, disciplined, and backed by strong processes. I look forward to working closely with the leadership team to support this next phase of structured and sustainable growth.”
Deepanshu Manchanda, Managing Director, Zappfresh, added, “As we enter the next phase of our journey, strengthening governance and bringing in experienced perspectives at the board level becomes increasingly important. Rajneesh brings a deep understanding of consumer businesses, category building, and supply chain management, which will be valuable as we continue to scale. His guidance will help us build a more structured organisation while staying focused on quality, consistency, and long-term value creation. This appointment is aligned with our broader vision of building a strong, future-ready food platform across fresh and value-added categories.”
Zappfresh’s expansion into ready-to-eat and ready-to-cook segments through Meevaa Foods, curated by Avyom Foodtech, reflects shifting consumer preferences toward convenience-led formats, particularly in urban markets. This transition has been further strengthened by Zappfresh’s recent acquisition of a majority stake in Avyom Foodtech Pvt. Ltd., enhancing capabilities in processing, product development, and distribution through export-certified facilities.
As demand for organised and value-added food solutions continues to grow, Meevaa Foods is focused on ensuring product consistency, improving supply chain efficiency, and expanding its category presence in a structured manner. The appointment of Rajneesh Bhasin is expected to support this phase by strengthening governance, execution discipline, and long-term strategic direction.
