• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Thursday, January 21, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Milk Bikis latest campaign celebrates the unique and unbreakable bond of childhood friendships

by Editorial
September 17, 2020
in Brand Stories, Featured
2 min read
Milk Bikis latest campaign celebrates the unique and unbreakable bond of childhood friendships
Share Share ShareShare

Chennai: Milk Bikis has launched a campaign to celebrate the incredibly special bond and friendship it shares with Tamil Nadu, for over 40 years. The film depicts the everlasting nature of early childhood friendships which are all embracing and comforting, one where in you can be yourself… real friendships without filters.

The brand holds a place of deep trust in Tamil Nadu, one that it has treasured and nurtured over the last 4 decades. The biscuit brand is an emotion in Tamil Nadu and is an integral part of the growth years of people who have grown up in Tamil Nadu.

The film traverses the journey of 2 friends who call each other Semiya and Bonda, as they strike a friendship in early childhood over Milk Bikis, grow up and apart and eventually, reconnect over their favorite biscuit after decades, starting from where they left off.

Milk Bikis is the constant snacking companion for children as they grow from kindergarteners to school goers. In school, deep bonds are built over many bites of Milk Bikis. The brand is the first currency of friendship, exchanged freely from lunch boxes, on the playing field, for missed class notes, for break time pranks.

Milk Bikis thanks Tamil Nadu for over 40 years of friendship!

Vinay Subramanyam
Vinay Subramanyam

Talking about the campaign, Mr. Vinay Subramanyam, VP, Marketing, Britannia Industries said, “Childhood friendships, growing up in the magic era of 80s and 90s, the innumerable moments of friendship, the fun times in school and home, the sharing of secrets and the shared rituals that symbolized the friendships that were cultivated. Britannia Milk Bikis is privileged to have been a part of many of these over the last 40 years. The brand therefore shares a special friendship that spans over 40 years with Tamil Nadu. Through this campaign we are not only celebrating decades of love that our consumers have given to us, but also paying homage to that unbreakable bond of friendship that we share with them.”

“This film captures the magic of countless childhood friendships that Britannia Milk Bikis has cemented over the years as the brand celebrates its 40+ years bond with the State”, said Bala Manian, CEO, OPN Advertising.

Youtube link:

Click here to view the complete film.

Britannia Credits:

Brand: Britannia Milk Bikis

VP, Marketing: Vinay Subramanyam

Category Manager: Siddharth Gupta

Group Product Manager: Ankit Tiwari

Product Manager: Kunal Venkatraman

Campaign Credits:

Creative Agency: OPN Advertising Pvt Ltd

Chief Creative Officer: Chockalingam S

Chief Executive Officer: Bala Manian

Production house: Still Water Films

Director: Jerald Packiasamy

Executive Producer: Preeti Machat

 

Tags: Bala Manian OPN Advertising.Milk BikisVinay Subramanyam Britannia

Related Posts

Ashok Namboodiri
Exclusive

ZEE Entertainment appoints Ashok Namboodiri as Chief Business Officer for International Business

by Editorial
January 20, 2021
0

Company further strengthens the international business team to capture emerging opportunities across markets Mumbai: ZEE Entertainment Enterprises Ltd. (ZEE), a...

Read more
IndiaFirst Life launches ‘Stress ko Karo Kill’ social media campaign
Brand Stories

IndiaFirst Life launches ‘Stress ko Karo Kill’ social media campaign

by Editorial
January 20, 2021
0

Mumbai: IndiaFirst Life Insurance Company Limited (IndiaFirst Life), promoted by Bank of Baroda and Union Bank of India has launched...

Read more
Shailendra Singh, India Director for myfanpark

My journey of life has been all about creativity, intellectualizing and offering them to consumers, brands and sponsors: Shailendra Singh, myFanPark

January 20, 2021
Dheeraj Sinha, Managing Director – India, Chief Strategy Officer – South Asia, Leo Burnett on Focus 2021

The focus this year will be about giving scale to these new collaborative ways of working: Dheeraj Sinha, Leo Burnett

January 19, 2021
We believe that loyalty enabled commerce is the future, and is key to driving consumer engagement and stickiness

We believe that loyalty enabled commerce is the future, and is key to driving consumer engagement and stickiness: Manish Dureja, InterMiles

January 19, 2021
What do Digital CEO’s, Small Entrepreneurs and others want from the Budget 2021

What do Digital CEO’s, Small Entrepreneurs and others want from the Budget 2021

January 19, 2021
As we head towards 2021, it is critical for us to focus on a more nuanced approach to engage with our stakeholders

As we head towards 2021, it is critical for us to focus on a more nuanced approach to engage with our stakeholders

January 18, 2021
Amit Sethiya, CMO, Syska Group

Syska Group’s Top 5 points of Focus for the year 2021: Amit Sethiya, CMO

January 18, 2021

Subscribe to Newsletters

Trending

Ashok Namboodiri
Exclusive

ZEE Entertainment appoints Ashok Namboodiri as Chief Business Officer for International Business

by Editorial
January 20, 2021
0

Company further strengthens the international business team to capture emerging opportunities across markets Mumbai: ZEE Entertainment Enterprises Ltd. (ZEE), a...

Ormax Media launches its GEC character popularity tracking tool in four regional markets

Ormax Media launches its GEC character popularity tracking tool in four regional markets

January 19, 2021
Great ideas make a splash in society and for our clients: Indrajeet Mookherjee

Great ideas make a splash in society and for our clients: Indrajeet Mookherjee

January 20, 2021
What do Digital CEO’s, Small Entrepreneurs and others want from the Budget 2021

What do Digital CEO’s, Small Entrepreneurs and others want from the Budget 2021

January 19, 2021
Zee Kannada to telecast new serial ‘Sathya’ on 7th December

Zee Kannada to telecast new serial ‘Sathya’ on 7th December

December 3, 2020

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.