Mumbai: As part of its efforts to meet the market demands, Entertainment Network India Limited (ENIL) that operates Mirchi has restructured its organization with the elimination of the Regional Structure, Expanded Jobs, and Larger Geographies to its Business Heads
The company had reduced its 12 clusters init to six zones and integrated its sales processes across all product lines with an aim to back its solutions strategy that involves combining Radio with On-ground and Digital solutions.
Moreover, the Creative Services Team has been transformed into one homogenous unit without the limitations of any geography, thereby enabling optimal use of its creative talent.
With the above changes Mirchi aims to de-layer the structure and make it nimbler and more responsive to market demands. It also aims to propel rotation of members across functions based on their skill sets and organization requirements, while encouraging the need to specialize in a specific function.
Furthermore, in order to bring roles, customers, and consumers into sharper focus, Mirchi is modernizing designations. This also helps lay more emphasis on the core purpose of the role as opposed to codifying it basis the vertical.