• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Friday, April 23, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Advertising

Mirum India bags the digital mandate of Xotik Frujus’ Jeeru

by Editorial
March 16, 2021
in Advertising, Featured
1 min read
Mirum India bags the digital mandate of Xotik Frujus’ Jeeru
Share Share ShareShare

Mirum India, a full-service digital agency from the WPP Group, has won the digital mandate for Jeeru, a jeera masala drink, from the house of Xotik Frujus. The account was won following a multi-agency pitch.

Jeeru is a refreshing drink with a unique taste tailored for Indian tastebuds. Mirum India is tasked with building the brand Jeeru on digital and subsequently drive online sales. As part of this mandate, the agency will provide social media management and online reputation management services for the brand. The agency will also help craft trade communication for Xotik Frujus. The account will be serviced from Mirum India’s Mumbai office.

Rajeev Sehgal, Chairman of Xotik Frujus
Rajeev Sehgal

Speaking on the win, Rajeev Sehgal, Chairman of Xotik Frujus Pvt. Ltd. says, “We are thrilled to work with Mirum, as they are well-known in this space for delivering digital innovations and solutions. We hope this partnership will strengthen our presence in the market and help the brand grow digitally. We are excited to have them on this journey with us and look forward to doing some splendid work together.”

Sanjay Mehta
Sanjay Mehta

Commenting on the account win, Sanjay Mehta, Joint CEO, Mirum India, said,“Jeeru has created a niche for itself in a market dominated by the cola giants.It is a great Indian success story, and we are excited to be a part of Jeeru’s brand journey. With our understanding of consumer insights and digital expertise, I am sure wewill take the brand to the next level.”

Tags: Mirum IndiaRajeev Sehgal Xotik FrujusSanjay Mehta Mirum IndiaXotik Frujus

Related Posts

456 Mn seconds of Ad Volumes registered during the Jan-March period, highest since 2018: BARC Report
Exclusive

456 Mn seconds of Ad Volumes registered during the Jan-March period, highest since 2018: BARC Report

by Editorial
April 23, 2021
0

Broadcast Audience Research Council of India (BARC) released the TV Ad Volume data across Jan-Feb'21. The report states that 456...

Read more
Streaming Platform FLYX names Broadcast journalist Mugdha Kalra as Content Strategy Head
Featured

Streaming Platform FLYX names Broadcast journalist Mugdha Kalra as Content Strategy Head

by Editorial
April 23, 2021
0

New Delhi: FLYX, a one-of-a-kind streaming social networking platform, has announced that TV news presenter and journalist Mugdha Kalra will...

Read more
Rizzle has been an important part of my content creating journey so far: Kajal Som- Rizzle

Rizzle has been an important part of my content creating journey so far: Kajal Som- Rizzle

April 23, 2021
We at Madison build our own proprietary tool on probabilistic modelling to get the right measures: Vishal Chinchankar- Madison Digital and Madison Media Ultra

We build our own proprietary tool on probabilistic modelling to get the right measures: Vishal Chinchankar- Madison Digital & Madison Media Ultra

April 22, 2021
Regional events are a gateway for the brands to address the ignored sector of the audience, Syed Aabish Hassan, Founder, Eventoss

Regional events are a gateway for the brands to address the ignored sector of the audience, Syed Aabish Hassan, Founder, Eventoss

April 22, 2021
As marketers, we need to be always prepared for the changing times: Vivek Srivatsa - Tata Motors

As marketers, we need to be always prepared for the changing times: Vivek Srivatsa – Tata Motors

April 21, 2021
TAM Sports: 24 new categories and 86 new brands advertised in 5 matches of IPL 14

TAM Sports: 24 new categories and 86 new brands advertised in 5 matches of IPL 14

April 21, 2021
As a startup, Practically is focused on maximising the advertising budgets available, Mahadev Srivatsa, VP – Marketing and Brand Strategy, Practically

As a startup, Practically is focused on maximising the advertising budgets available, Mahadev Srivatsa, VP – Marketing and Brand Strategy, Practically

April 21, 2021

Subscribe to Newsletters

Trending

335bazaar raises seed funding from Village Global, the US venture fund backed by Bill Gates, Mark Zuckerberg, Jeff Bezos and Reid Hoffman, amongst others
Featured

335bazaar raises seed funding from Village Global, the US venture fund backed by Bill Gates, Mark Zuckerberg, Jeff Bezos and Reid Hoffman, amongst others

by Editorial
April 23, 2021
0

New Delhi: 335bazaar, a new model of Indian commerce that combines online and offline shopping experience for a billion Indians,...

India-based startup MSB Docs appoints Srini Dokka to strengthen base in MEA region

India-based startup MSB Docs appoints Srini Dokka to strengthen base in MEA region

April 22, 2021
Short-form video platforms have high engagement rates and user stickiness

India’s shortform players bring back 97% of TikTok’s user base, in addition to strong loyalty for the apps

April 22, 2021
We at Madison build our own proprietary tool on probabilistic modelling to get the right measures: Vishal Chinchankar- Madison Digital and Madison Media Ultra

We build our own proprietary tool on probabilistic modelling to get the right measures: Vishal Chinchankar- Madison Digital & Madison Media Ultra

April 22, 2021
Zing Plays K-Dramas in Hindi; airs Descendants of the Sun at 2 pm

Zing Plays K-Dramas in Hindi; airs Descendants of the Sun at 2 pm

March 30, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.