Mobiwik recently launched a digital film campaign highlighting the ease of settling multiple credit card bills, getting reminders of credit card payments and cashbacks on the digital banking platform.
Actor Manoj Bajpayee features in the multi-film series.
The campaign, conceptualised by Famous Innovations, captures Bajpayee in different situations. While a secretary reminds him of his anniversary 33 days away, a waiter / butler asks him what kind of water he would want, when he simply wants a normal glass of water to drink. These contrast with Mobikwik’s timely reminders and avoidance of excessive questions, respectively.
Monika Mishra, Director – Marketing, MobiKwik, said, “We are absolutely thrilled to be collaborating with an acclaimed actor like Manoj. His ability to seamlessly transform into a wide range of characters, from gritty to relatable ones, has often struck a chord with audiences from diverse backgrounds. Just like how he can connect with the mass, we aim to empower our users with straightforward, cutting-edge tools for managing their credit cards and monitoring their spending patterns – a game-changer for their financial well-being.”
Bajpayee said, “MobiKwik has always been an epitome of innovative products and services, and I’m thrilled to be a part of a campaign which actually highlights to the users about the many features of credit cards bill payment. Seeing how MobiKwik is touching every corner of our diverse nation is incredibly inspiring. The campaign’s slice-of-life approach, sprinkled with delightful humour, transforms it into a truly captivating initiative which will deeply resonate with the audience.”
The films have a whimsical tone, and each film concludes with the tagline “MobiKwik, the no-nonsense app.”