New Delhi: Haircare brand Moxie Beauty has partnered with Unicommerce, one of India’s leading e-commerce enablement SaaS platforms, to power and streamline its e-commerce operations, enabling faster and more reliable online deliveries of its beauty products.
Moxie Beauty specialises in haircare solutions designed for Indian hair types and local climatic conditions, with a portfolio spanning shampoos, conditioners, styling products and scalp care solutions. The partnership is aimed at supporting the brand’s growing digital and omnichannel footprint.
As part of the collaboration, Moxie Beauty has implemented Unicommerce’s flagship platform, Uniware, to leverage its multi-channel order management, warehouse and inventory management capabilities. The brand currently fulfils online orders through its own website, multiple online marketplaces and quick commerce platforms. The integration will help optimise warehouse operations and manage fulfilment across channels through a single, unified dashboard.
In addition, Moxie Beauty will deploy Unicommerce’s recently launched video management solution (VMS), UniCapture, to automatically record and link short, timestamped videos to each order during packing and marketplace return inspections. These videos serve as verifiable visual proof for shipments and returns, addressing a key operational challenge for brands facing e-commerce disputes and unverifiable returns.
With a focus on expanding its presence across modern trade, salon partnerships and shop-in-shop formats, Moxie Beauty has also integrated Unicommerce’s B2B suite to enable faster, more accurate and error-free bulk shipments.
Commenting on the partnership, Shantam Tandon, Head of Operations & Supply Chain, Moxie Beauty, said, “As we scale our presence across multiple online and offline channels, having a robust and flexible technology backbone is critical. Unicommerce’s platform gives us the operational visibility and control needed to manage complexity, improve fulfilment efficiency and support our next phase of growth.”
Kapil Makhija, Managing Director and CEO, Unicommerce, added, “Beauty and personal care is one of the fastest-evolving categories in e-commerce, with brands increasingly adopting omni-channel and quick commerce models. We are pleased to partner with Moxie Beauty and support its growth journey by enabling efficient order management, stronger dispute resolution and seamless B2B and B2C fulfilment through our technology platform.”
