New Delhi: MutualFundWala, a mutual fund investment platform focused on simplifying wealth creation for Indian investors, has appointed Team Pumpkin as its performance marketing partner. The mandate will see the digital agency spearhead customer acquisition and investor engagement initiatives through data-driven digital campaigns.
Under the partnership, Team Pumpkin will oversee MutualFundWala’s end-to-end performance marketing operations, including paid media strategy, campaign execution, audience targeting, and conversion rate optimisation across digital channels. The agency’s mandate is aimed at strengthening the platform’s online presence while driving investor registrations and systematic investment plan (SIP) conversions.
Founded in 2005, MutualFundWala offers investors access to a broad range of mutual fund categories, including equity, debt, Gold Funds, Silver Funds, and China-focused international funds. The platform aims to simplify investment decisions for both first-time investors and experienced market participants. As investor interest grows in alternative and global asset classes, MutualFundWala is positioning itself as a comprehensive destination for diversified investment opportunities.
Speaking about the collaboration, Shashi Kant Bahl, CEO & Founder, MutualFundWala, said, “We are looking forward to partnering with Team Pumpkin to strengthen our digital footprint. Their expertise in performance marketing and data-led strategies aligns well with our vision of making mutual fund investments from Gold and Silver Funds to international opportunities accessible to every Indian. We look forward to leveraging their capabilities to scale our platform and reach more investors across the country.”
Commenting on the mandate, Swati Nathani, Co-founder, Team Pumpkin, added, “MutualFundWala is a trusted name in the investment space, and we are thrilled to be their performance marketing partner. Our focus will be on delivering high-impact campaigns that drive investor registrations and SIP conversions, ensuring MutualFundWala continues to grow its market share in the digital-first world.”
Established in 2012, Team Pumpkin provides a range of digital marketing services, including performance marketing, social media management, influencer marketing, and content strategy. The agency works with brands across sectors to deliver ROI-focused marketing solutions and support sustainable business growth.
The performance marketing mandate for MutualFundWala will be managed by Team Pumpkin’s Gurugram office, with a focus on expanding the platform’s reach and strengthening investor engagement in an increasingly digital investment ecosystem.
