Mumbai: Howzat Legends League Cricket announced its partnership with My FM Radio as the official Radio partner of the League in 29 Indian cities.
The Legends of Cricket representing India, Asia and the Rest of the World, will show up at the Al Amerat Cricket Stadium in Muscat, Oman to play competitive and exciting cricket, reviving the nostalgia and timeless rivalries between these Legends of the game. The League has a potential reach of over 500 million cricket fanatics across the globe through television broadcast and live streaming of the matches.
“We are extremely happy to announce this partnership with My FM. They have had a very credible history of working on Cricket and have in the past made some very special properties around the Sport. We wish to walk a long mile with them and ensure Cricket fans around the country are treated with a very entertaining form of Cricket and stories from the League” said Raman Raheja, CEO of Howzat Legends League Cricket.
Rahul Namjoshi, CEO MY FM said, “MY FM has been at the forefront of building interesting content & engagement around cricketing events. We look forward to a fruitful partnership with Howzat Legends League Cricket. Having these stalwarts on the ground playing competitive cricket will be a treat for our audience”
Legendary Amitabh Bachchan has recently joined Howzat Legends League Cricket as its Ambassador and will be promoting the League. The League also has former India Head Coach, Ravi Shastri as its Commissioner looking after the Cricketing aspect. As a host Oman has presented itself a very promising destination for Cricket after successfully hosting the ICC T20 World Cup matches recently.
The first season of Howzat Legends League Cricket will have former cricketers from India, Pakistan, Sri Lanka, Australia, England, among other cricket nations divided into 3 Teams representing India, Asia and Rest of the World. Cricket fans all across the world will get to see the Legends of Cricket sweat it out at their competitive best.
Recently Howzat Legends League Cricket (LLC) announced its partnership with Sony Pictures Networks India (SPN) to live telecast all the matches of the league to be played in January 2022, on SONY TEN 1 and SONY TEN 3 channels as well as livestream the matches in India on SPN’s premium OTT platform, SonyLIV.